If Google could do this…

By Erion Shehaj | March 1, 2008

Let’s just say that I’m having lunch with Sergei Brin and he asks me for my opinion on how to make Google Adwords better. (Official odds - 1 in 999999999999999999999999; look it up!). This would be my response:

RSS Feeds and Google Adwords!

Here’s why. We have been using Google Adwords for about two years now with stellar results. No other form of advertising even comes close to comparing with the Almighty Adwords. And I haven’t touched the copy of my ads for over a year and a half. Set it and forget it, indeed.

But the other day, as I was posting an investment property on our Investornation Blog, I realized how much more efficient my ads would become if in fact I could plug my blog RSS feed into Google Adwords for it to automatically generate new ads as I post new properties. Readers would get ads that correspond to real time posts and if the content of my post is attractive, I could get a customer in my “storefront” as soon as my product hits “the window”!

What are your thoughts? (Just keep in mind, Sergei thought it was a brilliant idea!)

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Topics: Google, Keyword Advertising, Marketing |

3 Responses to “If Google could do this…”

Dave Weiss Says:
March 1st, 2008 at 12:10 pm
It is a good idea.

It’s called FeedBurner, and Sergei owns it already.
Erion Shehaj Says:
March 1st, 2008 at 1:53 pm
I actually use Feedburner through my Typepad blogs and upon a closer look I did see their advertising page which is quite similar. However, I am proposing a full integration of RSS and Adwords and I get the feeling that that is probably coming soon with Google’s purchase of Feedburner.
Missy Caulk Says:
March 1st, 2008 at 8:38 pm
Sounds good to me, let us know if you find the way to do it through RSS