Comments on: Importance of Good Photography in Real Estate Marketing http://www.geekestateblog.com/importance-of-good-photography-in-real-estate-marketing/ Thu, 09 Feb 2012 21:53:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jason Bennett http://www.geekestateblog.com/importance-of-good-photography-in-real-estate-marketing/#comment-100 Jason Bennett Wed, 29 Aug 2007 02:36:43 +0000 http://www.geekestateblog.com/importance-of-good-photography-in-real-estate-marketing/#comment-100 Larry, Agree with both your comments. The realtors are indeed paying for a professional real estate photographer or not. However, I have encountered a few instances wherein a home seller has hired me and paid me to photograph their property listing, due to the fact that the realtor wasn't providing photos that in their mind were the best to showcase the property. In at least one instance, the home owner was reimbursed by the agent after seeing the quality of the virtual tour. Jason Bennett - Nashville Virtual Tours & Photography - www.nashvtp.com Larry,

Agree with both your comments. The realtors are indeed paying for a professional real estate photographer or not. However, I have encountered a few instances wherein a home seller has hired me and paid me to photograph their property listing, due to the fact that the realtor wasn’t providing photos that in their mind were the best to showcase the property. In at least one instance, the home owner was reimbursed by the agent after seeing the quality of the virtual tour.

Jason Bennett – Nashville Virtual Tours & Photography – http://www.nashvtp.com

]]> By: Larry Lohrman http://www.geekestateblog.com/importance-of-good-photography-in-real-estate-marketing/#comment-84 Larry Lohrman Fri, 24 Aug 2007 22:40:34 +0000 http://www.geekestateblog.com/importance-of-good-photography-in-real-estate-marketing/#comment-84 Jason, In situations other than FSBOs it's the Realtors that are making the marketing decisions typically, not the home owners. All the home owners I meet are gung-ho for good photography since they don't pay for it. Realtors want to keep the marketing $ under control but I think photography is one area of marketing where a couple hundred dollars can have a lot of leverage. Jason,
In situations other than FSBOs it’s the Realtors that are making the marketing decisions typically, not the home owners. All the home owners I meet are gung-ho for good photography since they don’t pay for it.

Realtors want to keep the marketing $ under control but I think photography is one area of marketing where a couple hundred dollars can have a lot of leverage.

]]> By: Jason Bennett http://www.geekestateblog.com/importance-of-good-photography-in-real-estate-marketing/#comment-83 Jason Bennett Fri, 24 Aug 2007 21:38:03 +0000 http://www.geekestateblog.com/importance-of-good-photography-in-real-estate-marketing/#comment-83 jp, Agreed. There are over 3,500 Realtors in the Nashville Middle Tennessee metro area, and the majority only have 1-3 property listings at any point in time. Anything and everything that can be done to effectively market these properties should be investigated. HIGH QUALITY virtual tours and real estate photography can assist with this. Homeowners are somewhat to blame though - they are either unaware of the differences between a GOOD virtual tour vs. a POOR virtual tour, and/or they are simply not insisting that their realtor agent hire a professional to take the photos and/or virtual tours. Here's an interesting example to ponder - a homeowner will spend $40 every other month getting her hair cut and colored at a hair salon; she wants to look good and is 'marketing' herself to others. However, how many homeowners do an internet search to find a virtual tour provider or professional real estate photographer to provide them with QUALITY results when trying to sell a $500K+ home? - Jason Bennett, Nashville Virtual Tours & Photography - www.nashvtp.com jp,

Agreed. There are over 3,500 Realtors in the Nashville Middle Tennessee metro area, and the majority only have 1-3 property listings at any point in time. Anything and everything that can be done to effectively market these properties should be investigated. HIGH QUALITY virtual tours and real estate photography can assist with this.

Homeowners are somewhat to blame though – they are either unaware of the differences between a GOOD virtual tour vs. a POOR virtual tour, and/or they are simply not insisting that their realtor agent hire a professional to take the photos and/or virtual tours.

Here’s an interesting example to ponder – a homeowner will spend $40 every other month getting her hair cut and colored at a hair salon; she wants to look good and is ‘marketing’ herself to others. However, how many homeowners do an internet search to find a virtual tour provider or professional real estate photographer to provide them with QUALITY results when trying to sell a $500K+ home?

- Jason Bennett, Nashville Virtual Tours & Photography – http://www.nashvtp.com

]]> By: jp at Flipping Homes http://www.geekestateblog.com/importance-of-good-photography-in-real-estate-marketing/#comment-52 jp at Flipping Homes Thu, 16 Aug 2007 03:57:53 +0000 http://www.geekestateblog.com/importance-of-good-photography-in-real-estate-marketing/#comment-52 An excellent post. I'm still amazed at how many people put horrible, amateurish pictures up for their listings - even for more expensive homes! I can't believe the sellers stand for it. I don't think you have to go as far as hiring a professional photographer in the median home price ranges personally, but hey, at least get a decent digital camera and put some thought into how to best compose the shot! ...jp An excellent post. I’m still amazed at how many people put horrible, amateurish pictures up for their listings – even for more expensive homes! I can’t believe the sellers stand for it.

I don’t think you have to go as far as hiring a professional photographer in the median home price ranges personally, but hey, at least get a decent digital camera and put some thought into how to best compose the shot!

…jp

]]> By: Jason - Nashville Virtual Tours & Photography http://www.geekestateblog.com/importance-of-good-photography-in-real-estate-marketing/#comment-48 Jason - Nashville Virtual Tours & Photography Wed, 15 Aug 2007 19:24:58 +0000 http://www.geekestateblog.com/importance-of-good-photography-in-real-estate-marketing/#comment-48 Larry, Another great post - I read your primary Real Estate Photography blog daily. This article is right on the money. When it comes down to it, real estate photography is about quality over quantity (not that the number of property listing photos should be lacking). Realtor agents in the Nashville metro-area are still coming around to the concept of paying for high quality real estate photos and virtual tours, but the transition process for many is slow. People will pay lots of money to have their hair cut right (my girlfriend pays $40) and an equally large amount of money on pedicures, coffee at Starbucks, etc. - but have issues paying a professional photographer money to take outstanding photos of their real estate property listings. The "slide-show" virtual tours are somewhat to blame for this; at $30 per month, the price is enticing. However - garbage in, garbage out - very few of the realtors who use these know enough about photography to take nice photos to begin with. Nashville Virtual Tours & Photography offers full-screen high definition virtual tours with property websites, and every one of the realtors who use my services love the quality. One sold a property listed over $1.3M to a couple from Arizona due to the virtual tour. The real estate housing market is very slow, and inventories are building - its amazing how long it takes for people to realize the benefits of a QUALITY virtual tour vs. a cheesy slide-show version with small, blurry pictures that move in and out. Cheers, Jason Bennett - Nashville Virtual Tours & Photography - http://www.nashvtp.com Larry,

Another great post – I read your primary Real Estate Photography blog daily.

This article is right on the money. When it comes down to it, real estate photography is about quality over quantity (not that the number of property listing photos should be lacking).

Realtor agents in the Nashville metro-area are still coming around to the concept of paying for high quality real estate photos and virtual tours, but the transition process for many is slow. People will pay lots of money to have their hair cut right (my girlfriend pays $40) and an equally large amount of money on pedicures, coffee at Starbucks, etc. – but have issues paying a professional photographer money to take outstanding photos of their real estate property listings.

The “slide-show” virtual tours are somewhat to blame for this; at $30 per month, the price is enticing. However – garbage in, garbage out – very few of the realtors who use these know enough about photography to take nice photos to begin with.

Nashville Virtual Tours & Photography offers full-screen high definition virtual tours with property websites, and every one of the realtors who use my services love the quality. One sold a property listed over $1.3M to a couple from Arizona due to the virtual tour.

The real estate housing market is very slow, and inventories are building – its amazing how long it takes for people to realize the benefits of a QUALITY virtual tour vs. a cheesy slide-show version with small, blurry pictures that move in and out.

Cheers,

Jason Bennett – Nashville Virtual Tours & Photography – http://www.nashvtp.com

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