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Like a Heat Seeking Missle for an Effective Website

Most of the agents that I know are extremely diligent about watching their web traffic and their hits to keep their site running with the most relevant information and help their search engine rankings.  While this is a very effective practice one of the other items that I suggest is to add CrazyEgg to your website.  Simply put, CrazyEgg will monitor your site and provide a heat map of where visitors are actually clicking and where they’re spending the majority of their time.

Website results in list format from CrazyEgg
Website results in list format from CrazyEggHeat map of your CrazyEgg website results

Although CrazyEgg makes a demo available of their services they have packages as low as $9 per month that gives you the ability to track up to 10 pages and 10,000 visits per month.  The report that you receive will break down your traffic in many formats such as a ‘heat’ map, list map, statistical results and many others.

I have been using CrazyEgg for about a year now and it has been a huge help in identifying what buttons to add or remove from my website.  I’m partial to the heat map because it helps me make effective use out of the acutal layout of my website in terms of where I add buttons or lead generation forms.  Since implementing this system to monitor my website I have seen a noticable increase in the leads that are coming from my website.  Try them out, I know you’ll love their service!

About Eric Richardson

Eric has filled many roles since joining appraisal software leader, a la mode in 1997. His continual study of technology and its impact on real estate professionals has lead him to become a very vocal advocate of educating agents, appraisers and real estate brokers. In 1998, Eric began traveling the country leading software and tech savvy seminars teaching them how to implement the latest innovations, software and technology in their markets to provide a service level that today's buyers and sellers have come to expect. Eric's real world experience as a licensed REALTOR and tech background helped him become a "Highest Production" Award winner from Keller Williams in 2008. His blogs and humorous approach to educating his customers has helped him become one of the most recognized and sought after speakers for real estate brokers and agents alike.

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  • http://www.DowellTaggart.com Chris Dowell

    I do not use CrazyEgg; however, I do think it is important to know your website stats.

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  • http://www.kirkhateswork.com Kirk

    I don’t know what analytics program you are using, but Google Analytics is free, and quite amazing… to top it all off they have a heat map included in their free software!

  • http://internetrealestatesuccess.com/ Jamey Bridges

    I have used CrazyEgg for the past year as well. I think it’s a great compliment to Analytics as it gives some extra data.

    It is amazing what users will actually click on compared to what I think they should be clicking on :) . We have been able to change our pages based on the data that we collected and improve our conversion rates so it definitely helps. For $9/mo I think it’s a good tool to add to the online marketing arsenal.

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