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Link Building with the Press, Real Estate 202

Posted on September 4, 2009 by Justin Britt

In my first post creative link building real estate 101 I spoke about how you could build links through relationships within your community. Another great relationship I didn’t mention is with your local news, or any type of press for that matter.

One of the things I am constantly doing with my brokerage is creating some noteworthy event.

  • Merger with another brokerage.
  • New office location.
  • New features on website.
  • Sponsoring events.

When these newsworthy events happen, I email a press release to my list of local and industry news contacts. If you’re lucky enough, a newspaper and/or magazine will print your story. As you know, most of these publications have websites and often times your story will go on their site too.

Local blogs are another great place to send your press releases to. If they cover your event, you’re sure to get a link back!

About Justin Britt

Justin Britt (justin@hawaiilife.com) is Head of Innovation and Co-Founder of a little Hawaii Real Estate company. Britt oversees user interface design, SEO, programming, public relations and social media for Hawaii's 6th largest and fastest growing real estate brokerage.

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  • realestatedare

    Nice post. Very interesting to read. Bookmarked this.

  • http://www.allinvestornetwork.com USA Property Investors

    Sounds crazy. i want to share this to my freinds regarding this post.

  • atlantarealestate

    Interesting.

    Rob for Atlanta Real Estate

  • atlantarealestate

    Yeah, I think for most real estate professionals, coming up with a press release that will actually get picked up is a toughie.

    I can't think of a single legit PR for a small RE company. Can anyone else? I'll keep trying.

    Rob for Atlanta Real Estate

  • http://lansingreos.com/ Lansing REOs

    I agree. Link building is a good way to generate backlinks – directory submissions/article/PR and lot more.
    If you want to get leads,you should try social media.
    Social Media campaign helps in REAL ESTATE Marketing.

    – Lansing REOs

  • http://lansingreos.com/ Lansing REOs

    I agree. Link building is a good way to generate backlinks – directory submissions/article/PR and lot more.
    If you want to get leads,you should try social media.
    Social Media campaign helps in REAL ESTATE Marketing.

    – Lansing REOs

  • http://dietapersonala.com/ dieta anului 2011

    I was been searching the google for such information and i wanted to thank u for the post. Also, just off topic, how can i find a copy of this theme? – Regards

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