Comments on: Missed Opportunity in Social Media Marketing: The Rental Market http://www.geekestateblog.com/missed-opportunity-in-social-media-marketing-the-rental-market/ Thu, 09 Feb 2012 23:04:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: cura slabire http://www.geekestateblog.com/missed-opportunity-in-social-media-marketing-the-rental-market/#comment-174901 cura slabire Mon, 03 Jan 2011 13:56:01 +0000 http://www.geekestateblog.com/?p=3513#comment-174901 I have beeing after the Internet for this info and i wanted to thank you for this post. Also, just off topic, where can i download a copy of this theme? – Thank you I have beeing after the Internet for this info and i wanted to thank you for this post. Also, just off topic, where can i download a copy of this theme? – Thank you

]]> By: Josh Ferris http://www.geekestateblog.com/missed-opportunity-in-social-media-marketing-the-rental-market/#comment-152761 Josh Ferris Mon, 04 Jan 2010 01:26:45 +0000 http://www.geekestateblog.com/?p=3513#comment-152761 I agree, I think the landlord should pay. We have a handful of renters in addition to the mass influx of military people relocating to West Point each year. It's a very challenging objective to overcome for sure. Basically if the tenant wants a rental that's in the MLS then they have to pay the broker fee regardless of whether they use a tenant agent or not.<br><br>I imagine this way of business came about from the Manhattan rental market where renters pay upwards of 10-12% in commission. I don't know what the tenant receives for 10-12%. Hopefully a Manhattan agent can give us better insight into their market. I agree, I think the landlord should pay. We have a handful of renters in addition to the mass influx of military people relocating to West Point each year. It's a very challenging objective to overcome for sure. Basically if the tenant wants a rental that's in the MLS then they have to pay the broker fee regardless of whether they use a tenant agent or not.

I imagine this way of business came about from the Manhattan rental market where renters pay upwards of 10-12% in commission. I don't know what the tenant receives for 10-12%. Hopefully a Manhattan agent can give us better insight into their market.

]]> By: Travis Foote http://www.geekestateblog.com/missed-opportunity-in-social-media-marketing-the-rental-market/#comment-152760 Travis Foote Sun, 03 Jan 2010 18:48:57 +0000 http://www.geekestateblog.com/?p=3513#comment-152760 The Tenant pays the fee? Wow. Where are you? Here in the Houston market, the fee is typically One Months Rent split 50/50 between listing and leasing brokers for a one year lease or longer. The landlord pays it, not the tenant. I disagree with the Tenant paying it. Its a marketing cost to the owner. I can't imagine your area has a lot of renters using your MLS when they can use Craigslist, Hotpads, etc for free. The Tenant pays the fee? Wow. Where are you? Here in the Houston market, the fee is typically One Months Rent split 50/50 between listing and leasing brokers for a one year lease or longer. The landlord pays it, not the tenant. I disagree with the Tenant paying it. Its a marketing cost to the owner. I can't imagine your area has a lot of renters using your MLS when they can use Craigslist, Hotpads, etc for free.

]]> By: Travis Foote http://www.geekestateblog.com/missed-opportunity-in-social-media-marketing-the-rental-market/#comment-152759 Travis Foote Sun, 03 Jan 2010 18:44:19 +0000 http://www.geekestateblog.com/?p=3513#comment-152759 You are absolutely correct about moving the renter to buyer. When I started my real estate career a few years ago, my focus was investors and property management. This led to my development of <a href="http://Woodlandsrentals.com" rel="nofollow">Woodlandsrentals.com</a>. A website devoted to rental properties in The Woodlands TX area of Houston. I would say 90% of my new clients come from people moving to the area and looking to rent for a year while they figure out where they want to live. They all say it. So is it a great long term strategy? Absolutely. Does it require a lot of time and effort for a initial commission? You bet it does. Anyone who has dealt with tenants know they are as picky as buyers. The benefit is creating a long term relationship that will lead to future home sales.<br><br>I was one of the first to start answering questions in Zillow's new Rentals section. It is a strategy I want to continue to use and build upon. You are absolutely correct about moving the renter to buyer. When I started my real estate career a few years ago, my focus was investors and property management. This led to my development of Woodlandsrentals.com. A website devoted to rental properties in The Woodlands TX area of Houston. I would say 90% of my new clients come from people moving to the area and looking to rent for a year while they figure out where they want to live. They all say it. So is it a great long term strategy? Absolutely. Does it require a lot of time and effort for a initial commission? You bet it does. Anyone who has dealt with tenants know they are as picky as buyers. The benefit is creating a long term relationship that will lead to future home sales.

I was one of the first to start answering questions in Zillow's new Rentals section. It is a strategy I want to continue to use and build upon.

]]> By: Josh Ferris http://www.geekestateblog.com/missed-opportunity-in-social-media-marketing-the-rental-market/#comment-144607 Josh Ferris Sun, 03 Jan 2010 17:26:45 +0000 http://www.geekestateblog.com/?p=3513#comment-144607 I agree, I think the landlord should pay. We have a handful of renters in addition to the mass influx of military people relocating to West Point each year. It's a very challenging objective to overcome for sure. Basically if the tenant wants a rental that's in the MLS then they have to pay the broker fee regardless of whether they use a tenant agent or not.<br><br>I imagine this way of business came about from the Manhattan rental market where renters pay upwards of 10-12% in commission. I don't know what the tenant receives for 10-12%. Hopefully a Manhattan agent can give us better insight into their market. I agree, I think the landlord should pay. We have a handful of renters in addition to the mass influx of military people relocating to West Point each year. It's a very challenging objective to overcome for sure. Basically if the tenant wants a rental that's in the MLS then they have to pay the broker fee regardless of whether they use a tenant agent or not.

I imagine this way of business came about from the Manhattan rental market where renters pay upwards of 10-12% in commission. I don't know what the tenant receives for 10-12%. Hopefully a Manhattan agent can give us better insight into their market.

]]> By: Travis Foote http://www.geekestateblog.com/missed-opportunity-in-social-media-marketing-the-rental-market/#comment-144574 Travis Foote Sun, 03 Jan 2010 10:48:57 +0000 http://www.geekestateblog.com/?p=3513#comment-144574 The Tenant pays the fee? Wow. Where are you? Here in the Houston market, the fee is typically One Months Rent split 50/50 between listing and leasing brokers for a one year lease or longer. The landlord pays it, not the tenant. I disagree with the Tenant paying it. Its a marketing cost to the owner. I can't imagine your area has a lot of renters using your MLS when they can use Craigslist, Hotpads, etc for free. The Tenant pays the fee? Wow. Where are you? Here in the Houston market, the fee is typically One Months Rent split 50/50 between listing and leasing brokers for a one year lease or longer. The landlord pays it, not the tenant. I disagree with the Tenant paying it. Its a marketing cost to the owner. I can't imagine your area has a lot of renters using your MLS when they can use Craigslist, Hotpads, etc for free.

]]> By: Travis Foote http://www.geekestateblog.com/missed-opportunity-in-social-media-marketing-the-rental-market/#comment-144575 Travis Foote Sun, 03 Jan 2010 10:44:19 +0000 http://www.geekestateblog.com/?p=3513#comment-144575 You are absolutely correct about moving the renter to buyer. When I started my real estate career a few years ago, my focus was investors and property management. This led to my development of <a href="http://Woodlandsrentals.com" rel="nofollow">Woodlandsrentals.com</a>. A website devoted to rental properties in The Woodlands TX area of Houston. I would say 90% of my new clients come from people moving to the area and looking to rent for a year while they figure out where they want to live. They all say it. So is it a great long term strategy? Absolutely. Does it require a lot of time and effort for a initial commission? You bet it does. Anyone who has dealt with tenants know they are as picky as buyers. The benefit is creating a long term relationship that will lead to future home sales.<br><br>I was one of the first to start answering questions in Zillow's new Rentals section. It is a strategy I want to continue to use and build upon. You are absolutely correct about moving the renter to buyer. When I started my real estate career a few years ago, my focus was investors and property management. This led to my development of Woodlandsrentals.com. A website devoted to rental properties in The Woodlands TX area of Houston. I would say 90% of my new clients come from people moving to the area and looking to rent for a year while they figure out where they want to live. They all say it. So is it a great long term strategy? Absolutely. Does it require a lot of time and effort for a initial commission? You bet it does. Anyone who has dealt with tenants know they are as picky as buyers. The benefit is creating a long term relationship that will lead to future home sales.

I was one of the first to start answering questions in Zillow's new Rentals section. It is a strategy I want to continue to use and build upon.

]]> By: Tony Sena http://www.geekestateblog.com/missed-opportunity-in-social-media-marketing-the-rental-market/#comment-144452 Tony Sena Sat, 02 Jan 2010 04:02:41 +0000 http://www.geekestateblog.com/?p=3513#comment-144452 I got into the Property Management business in early 2009 as I saw this as an emerging market. I had pretty darn good year and I generated hundreds of potential renter leads every month. Can you believe I had a hard time finding agents here in Las Vegas that wanted to work with renters. I couldn't believe how many agents who had no or little business were not willing to work with renters???<br><br>Like you said, it's a great way to build your pipe line. Eventually these renters will be buyers! I got into the Property Management business in early 2009 as I saw this as an emerging market. I had pretty darn good year and I generated hundreds of potential renter leads every month. Can you believe I had a hard time finding agents here in Las Vegas that wanted to work with renters. I couldn't believe how many agents who had no or little business were not willing to work with renters???

Like you said, it's a great way to build your pipe line. Eventually these renters will be buyers!

]]> By: Josh Ferris http://www.geekestateblog.com/missed-opportunity-in-social-media-marketing-the-rental-market/#comment-144365 Josh Ferris Fri, 01 Jan 2010 06:26:44 +0000 http://www.geekestateblog.com/?p=3513#comment-144365 Rentals are a mixed bag. In some markets where renters are in high demand by rental complexes and it's customary for the landlord to pay the brokers involved in the transaction it can be worth doing. My suburban market works a bit differently. We don't really have apartment communities to bring renters to and 99.99% of all rentals in our MLS require that the TENANT pay the broker fee (typically in the amount of one month's rent). <br><br>So let's say you're renting a home for $2,000/month. That means the tenant would have to pay $2,000 security deposit, $2,000 first month's rent and $2,000 broker's fee.<br><br>Combined with the broker splits that still apply to rentals (say 70/30) in the above scenario where the broker fee is split between the two agencies and the agent ends up walking away with $700 before taxes and expenses.<br><br>I did a few rentals in 2009 and it was worth it for the money it provided between sales but in the end I felt it was more trouble than it was worth. Rentals are a mixed bag. In some markets where renters are in high demand by rental complexes and it's customary for the landlord to pay the brokers involved in the transaction it can be worth doing. My suburban market works a bit differently. We don't really have apartment communities to bring renters to and 99.99% of all rentals in our MLS require that the TENANT pay the broker fee (typically in the amount of one month's rent).

So let's say you're renting a home for $2,000/month. That means the tenant would have to pay $2,000 security deposit, $2,000 first month's rent and $2,000 broker's fee.

Combined with the broker splits that still apply to rentals (say 70/30) in the above scenario where the broker fee is split between the two agencies and the agent ends up walking away with $700 before taxes and expenses.

I did a few rentals in 2009 and it was worth it for the money it provided between sales but in the end I felt it was more trouble than it was worth.

]]> By: geschenkefrmnner http://www.geekestateblog.com/missed-opportunity-in-social-media-marketing-the-rental-market/#comment-144236 geschenkefrmnner Thu, 31 Dec 2009 02:59:59 +0000 http://www.geekestateblog.com/?p=3513#comment-144236 Hi,<br>Just having social networking profiles isn’t enough. You need to invest ten times as many hours in your marketing campaign as you do actually creating content.<br><a href="http://www.vitabits.de/gelenk-gesundheit/borretsch-Öl-500mg/16258" rel="nofollow">Borretsch Öl</a> Hi,
Just having social networking profiles isn’t enough. You need to invest ten times as many hours in your marketing campaign as you do actually creating content.
Borretsch Öl

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