My Takeaway from Real Estate Connect
August 7, 2009
By: Drew Meyers
Author's Website: http://youreachmedia.com
I’ve spent the last week in San Francisco (I’m still here) at the Inman Real Estate Connect conference. Though it’s been exhausting balancing socializing, meetings, sessions, and somehow trying to keep up with my inbox at the same time — it’s certainly been a fantastic week. To wrap up the conference, Brad Inman asked for takeaways from the attendees and a microphone went around the room. I didn’t chime in with my thoughts, but thought I’d give my takeaway here.
When all is said and done, real estate — and business/life — is still all about relationships. I spend A LOT of time online building relationships, but that only goes so far; nothing can take the place of meeting people face to face. I absolutely recommend using social media sites such as Facebook, Twitter, Active Rain, and Zillow (my employer) as part of your marketing plan — but don’t stop there. At some point, you really do need to get face to face with your potential clients to humanize and differentiate yourself from the competition. Putting a real face to a name and really getting to know someone is a critical component of developing deep relationships; so pry yourself away from the computer and go the extra mile to meet face to face.
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- Categories: Marketing, SMM
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jeffreydouglass on August 7, 2009 8:36 pm
Drew, well said and I am already sorry that I did not attend. I will be there next year. Social media and real estate have something in common, it's all about the relationships. You can build those so far on-line, but they really grow face to face.
Jeff Manson on August 8, 2009 8:58 am
Hey Drew,
It sounds like you had a great time. I would have to agree with you 100%. It is a relationship business at the end of the day. The more people you can get to know and get in front of the more successful you will be. It takes a little more effort, but people appreciate that personal touch.
Jay Thompson on August 8, 2009 10:55 pm
Agreed completely. “In Real Life” is the best social network, hands down. Always has been, always will be.
Was great to see you again Drew!
serviceapartmentsinbangalore on August 11, 2009 1:20 pm
Thanks for sharing the information Drew.
serviceapartmentsinbangalore on August 11, 2009 8:20 pm
Thanks for sharing the information Drew.
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