It seems everywhere I go people are talking about QR codes. When it comes to QR codes, where is the data that supports the hype? Here’s a comment by Chris Dowell on the Mobile Marketing post which is quite telling if you ask me:

I have been using QR codes for 9 months. After spending lots of time promoting my QR Code I would like to share all of the prospects I have received with this new technology. Whoops, there is nothing to share. Yep, after having QR codes on my facebook page, twitter page, website, marketing materials and brochures I have had 9 people use the qr codes ( I actually have them assigned to a url shortener to view traffic). 8 of the people using the qr code were me. I’m scratching my head on the 9th. Maybe it was another agent checking it out?

I realize that’s just one example, but I’ve yet to hear from someone who has gotten REAL results from using QR codes in their marketing materials. It seems safe to say QR codes are just that latest shiny object for the real estate industry that marketers who don’t actually know what works are cramming down people’s throats. Please — if you or someone you know has had success turning QR codes into actual business, enlighten us as to what we’re missing.