Real Estate Listing Syndication Comparison for Technology Vendors and Brokerages

May 16, 2008
By: Drew Meyers
Author's Website: http://youreachmedia.com

I’m not sure how many people saw the news that Google Spreadsheets can now be edited by anyone, but the concept of a a wiki-style spreadsheet caught my attention. You now no longer have to “invite” people in order to have them contribute and edit a Google Spreadsheet.

With listing syndication hot on people’s minds of late and syndication announcements common, I thought there would be value in having a place where listing syndication is transparent in terms of which brokerages and vendors are sending listings to which portals. Being the geek that I am, I decided to take it upon myself to create a wiki-style spreadsheet using Google Docs and see if those in the industry find the document valuable.

I separated the document into three sheets — one for marketing/syndication vendors such as Postlets and Vflyer, one for website vendors like z57 and Point2, and one for real estate brokerages.

I’ve started the spreadsheet by adding some of the vendors and brokers participating in Zillow’s Listings Feed program, but feel free to add to this spreadsheet with any additional information you have about vendors and brokerages syndicating listings, or portals receiving them. If there are other pieces of data that you think should be tracked, feel free to add columns or sheets to the document.

You can also embed this spreadsheet into your blog if you want to.

You can access the Google spreadsheet here – http://spreadsheets.google.com/ccc?key=p2Nnc-uXpiCPfWm_CVGs_EQ&hl=en

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Categories: Listings Syndication

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John Schroeder on May 17, 2008 8:05 am

Drew,

A great use of transparency with a touch of pressure to make sure that your company is represented well. I would think that agents could use this within their own market. “How does your marketing stack up?”
Riverside Real Estate on May 21, 2008 6:51 pm

I like the research on this piece. It’s very helpful to know how information is being syndicated. Do you have any type of traffic stats for the different syndication sites?
Drew Meyers on May 21, 2008 6:57 pm

Great idea — the RE.net community could certainly use this spreadsheet to add traffic statistics to compare the different syndication sites.

Please go ahead and add columns if you’d like.
Adnan Fida on May 26, 2008 4:19 pm

I am the Directory of Syndication here at Point2. I have updated the spreadsheet to complete the Point2 coverage. We provide extensive stats and traffic reports for our users gathered from our syndication partner sites.
Oahu Real Estate on July 1, 2008 10:12 pm

I am also interested in traffic stats for the different syndication sites. We have been using vFlyer and ClassifiedFlyerAds.com with limited success for our listings in Hawaii. But hey, every bit of success helps.
Adnan Fida on July 2, 2008 12:05 pm

Oahu Real Estate, are you familiar with Point2Agent? It has what you are looking for. Feel free to contact us for more information.
Graham on August 22, 2008 7:58 pm

These is also http://www.ARTIS-USA.com for those who want to syndicate directly from thier database
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Patty McNease on May 21, 2009 6:33 am

Great tool Drew for everyone in the industry to use. We’ve added our company and distribution partners. Can you clarify how opt in should be used? i.e. does this mean the agent/broker needs to opt in to these feeds to participate?

We would also like to add a column for direct MLS syndication. We have recently added 50+ MLS vendors that allow us to syndicate directly from our clients MLS listings as part of their IDX feed (with broker permission of course) eliminating the need to manually enter into our system.
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Bud Hovell on March 4, 2010 6:03 pm

That's a very useful directory, Drew. Good job.
Bud Hovell on May 22, 2010 3:13 pm

Drew … just noticed the name “Zillow” has been replicated across all other columns for search engine locations on this spread sheet. Gotta backup? J
Bud Hovell on May 22, 2010 10:13 pm

Drew … just noticed the name “Zillow” has been replicated across all other columns for search engine locations on this spread sheet. Gotta backup? J