Reply Releases a Marketplace for Enhanced Clicks™
December 4, 2008
By: Drew Meyers
Author's Website: http://youreachmedia.com
I thought Reply’s latest announcement might be of some interest to readers here.
Here is the press release and here is Tuesday’s edition of RainRadio that goes into more detail with Reply CMO Brian Bowman and CEO Payam Zamani.
- Stumble it!
- Categories: Company News & Analysis, Lead Acquisition
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brian bowman, cmo, Reply.com on December 4, 2008 11:13 pm
Drew thank you very much for the coverage, we appreciate it. In other blogs that covered the release, there has been some confusion on the 2-click process… please let me clarify.
Most online advertisers have consumers land on some type of a landing page after clicking on a link. To use the Reply! Click Marketplace, we aren’t asking companies to change their customer acquisition processes in any manner. Today, due to poor geo-targeted capabilities in Google and Ad Networks, we believe many advertisers buy traffic outside of their serviceable areas while other advertisers are willing to increase their online spend in specific geographies where they aren’t getting enough traffic.
Reply!’s Click Marketplace can assist in two ways:
1) Once an advertiser determines the traffic falls outside their serviceable area through their normal acquisition process, we allow them to pass some basic information about the click (click type and location), redirect that click into a real-time CPC auction and convert that unmonetizable traffic into premium revenue.
2) Reply! launched a vertical PPC platform similar in concept to Overture but using categories not keywords or text ads to transact clicks. This simplification is critical to eliminate the need for complex and expensive online marketing infrastructures and large teams of expensive online experts. The Reply! Marketplace allows advertisers to purchase category-specific clicks, after consumers have indicated the product or service they are interested in and identified the geographic area where they are located. This “Enhanced Click” dramatically improves geo-targeting because the consumer tells us where they are located. With increased control and geo-targeting, advertisers can profitably move offline advertising budgets online, and move existing online budgets to where they will generate higher return on investment. Our goal is to make Internet marketing easy and profitable to businesses of all sizes.
Hope this helps
Brian
http://www.reply.com
Bobbie McGowan-Ottawa Real Estate Expert on December 7, 2008 9:40 pm
Brain-thanks for the clarification! That did help a lot (for me, at least)