#RETT – A Very Bright Idea (Audio Interview)

What The Heck is #RETT?
About a week or so ago, I started noticing a hashtag associated with many of the posts in my social media stream, #RETT. Most of the posts were notices of meetings regarding RETT but nothing that revealed what it was. I assumed it was a local social media event of some flavor. Eventually, Justin McHood, one of the co-founders posted a link to a blog post on RETT. Another post proselytized as to how it would be a success. It brought my attention to what is arguably the one of brightest ideas in real estate in recent memory. The REAL ESTATE TECH TANK. RETT is a mash-up of sorts. Part RE Barcamp, part Tweet-Up, part business incubator, part think tank.

From Talk To Execution
Phoenix is home to RETT and it’s no accident that it resembles another valley area initiative known as Gangplank. Some of the RETT founders are avid participants in the Gangplank business incubator. They have discussed for some time applying the concept to the real estate industry. The decision was made less than two weeks ago to stop talking and start doing. Meetings at Gangplank have taken place several times since. Following the #RETT twitter stream has been interesting. It looks as if some folks have already been able to accomplish some things as a result of their RETT connections. Cool.

Still A Little Squishy
RETT is still in a very fluid stage but it’s amazing how quickly things are ramping up. I asked the co-founders to take some time to speak with me regarding RETT. What it is, what it isn’t and the future. I think it has the potential to be very successful. I’m also of the opinion it will require some strong leadership and formalization.

What Will It Take? My Two Cents
There are many reasons RETT could turn out to be a conundrum wrapped in abjection. Coherent guidelines and rules need to be established to prevent it from going down agenda laden paths that lead to several different kinds of hell. Getting everyone to agree in situations like this will take some damn good cat herders when it starts to approach critical mass.

What Do You Think?
Take a listen to the conversation and comment away. Let the RETT gang know what you think, ask questions, share your ideas and more. What do you think will make it work? What do you think the pitfalls to failure might be?

Click Here To Download .mp3

Subscribe In iTunes