I was at the California Realtor Expo last week in Anaheim (though only for Thursday) and ran into Kris Hutchinson, the CEO of Magnifi Online. Magnifi Online is a company that provides a range of services relating to search engine marketing, including:

Since I think free educational resources are always helpful, I thought I’d give everyone the head’s up that you can take a look at the Search Engine Marketing PDF presentation that Kris presented at the Expo if you’re looking for further knowledge about keyword marketing. There are a range of topics covered — keyword selection, keyword match types, ad copy, landing pages, bidding, and evaluating your ROI (return on investment — all of which are extremely relevant to real estate professionals looking to acquire clients via search engines.

Click Here for the PDF Presentation

If you’re looking to learn a little bit more about how to take advantage of Google to attract traffic (both through keyword advertising and SEO improvements), I’d recommend at least taking a quick look at it. A big thanks to Kris for sharing this presentation with the RE.net.

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Author's Website: http://www.zillow.com

Topics: Keyword Advertising, SEO, Marketing |

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One Response to “Search Engine Marketing for Realtors”

  1. Metrowest MA Real Estate Says:
    October 22nd, 2007 at 1:14 pm

    I expected the presentation to be more than this. The presentation looks more like a plug for google than something that is all that valuable. The is certainly value in a google ad campaign but there are also other methods that are much more cost effective to get noticed.

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