Search Engine Marketing for Realtors

By Drew Meyers | October 17, 2007

I was at the California Realtor Expo last week in Anaheim (though only for Thursday) and ran into Kris Hutchinson, the CEO of Magnifi Online. Magnifi Online is a company that provides a range of services relating to search engine marketing, including:

search engine optimization (SEO)
search engine marketing (SEM on Yahoo!, MSN, and other search engines)
website design, development and optimization
website analytics, tracking, and reporting
online lead generation tools and listings
social media and blogging
online marketing campaign development and management

Since I think free educational resources are always helpful, I thought I’d give everyone the head’s up that you can take a look at the Search Engine Marketing PDF presentation that Kris presented at the Expo if you’re looking for further knowledge about keyword marketing. There are a range of topics covered — keyword selection, keyword match types, ad copy, landing pages, bidding, and evaluating your ROI (return on investment — all of which are extremely relevant to real estate professionals looking to acquire clients via search engines.

Click Here for the PDF Presentation

If you’re looking to learn a little bit more about how to take advantage of Google to attract traffic (both through keyword advertising and SEO improvements), I’d recommend at least taking a quick look at it. A big thanks to Kris for sharing this presentation with the RE.net.

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Author's Website: http://www.zillow.com

Topics: Keyword Advertising, SEO, Marketing |

One Response to “Search Engine Marketing for Realtors”

Metrowest MA Real Estate Says:
October 22nd, 2007 at 1:14 pm
I expected the presentation to be more than this. The presentation looks more like a plug for google than something that is all that valuable. The is certainly value in a google ad campaign but there are also other methods that are much more cost effective to get noticed.