Secure Listings With Single Property Sites
December 9, 2008
By: Vincent Socci
Author's Website: http://www.wpsir.com
More and more often, I am passing ‘for sale’ signs that have a rider with a vanity domain plastered on it and I think to myself, it’s finally catching on! Single-property sites are powerful, cost-effective tools to promote property listings both online and offline and for a long time I think they’ve been an overlooked resource that Realtors® haven’t fully taken advantage of. Back in February 2007, Joel Burslem wrote a post about single-property sites on the future of real estate marketing blog. Since then a number of providers have joined the single-property site arena – AgencyLogic, SPS, ListingDomains.com, VFlyer, and Postlets to name a few.
All the sites have the same general features allowing for you to create 123anywhere.com – adding photo tours, lengthy descriptions, branding information, links to more information and syndication capabilities to sites like Trulia, PropSmart, Google Base, Yahoo!. Agents can attract prospective buyers to the site with sign riders and by adding the URL to all their advertising. With prices ranging anywhere from $9.95 to $50 it’s a small investment in your overall marketing strategy.
Prudential Connecticut Realty has their own exclusive Home Suite technology allowing for agents to establish these same custom websites dedicated to their listings. Web browsers can easily navigate several pages of useful information targeted towards the specific property, including features like video, aerial photography, community profiles, custom descriptions, and links to additional information. Prudential Connecticut agents have taken advantage of this free tool and are not only creating a distinct web presence for their properties but some are enjoying the SEO benefits of linking back to their personal sites. Click here to view a Home Suite example.
Living in a web 2.0 world, consumers are demanding fresher and more descriptive information about homes for sale. While I do agree with Joel that agents should make their first priority getting their listings on their own site, I think single-property sites are exceptional ways to not only ‘seal the deal’ by wowing your sellers but are also a great marketing tool that allow you to center your marketing strategy around an easy to remember URL.
- Stumble it!
- Categories: Marketing, Single Property
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Drew Meyers on December 9, 2008 11:52 am
Did Prudential build the Home Suite technology in house? Or did they strike a deal with a company like Agency Logic that allows them access to the technology?
Vincent Socci on December 9, 2008 12:11 pm
We did have the technology developed in house and what’s great about that is how many capabilities we’ve been able to incorporate into it. Prudential Connecticut agents are able to add to all sorts of media whether it be flash, .wmv video, photos, documents etc. and they are also able to add unlimited pages truly creating a custom property site. The possibilities are limitless on how agents can design the sites.
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Mike Sparr on December 9, 2008 7:28 pm
Drew, guy to check with there is Russ Capper. Former CEO of eRealty and now pres of realtor svcs at Pru. Has a radio show out of Houston. Nice guy.
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Michael on July 3, 2009 2:23 pm
Thanks for the solid summary on the state of property websites!
There’s also My Single Property Websites, we offer the same basic capabilities but we’ve tried to focus on a sleek presentation and a very simple setup for busy agents. Take a look and let me know what you think!