Smart Advertising – Interactive Ads
September 26, 2007
By: Drew Meyers
Author's Website: http://youreachmedia.com
While browsing Zillow Discussions yesterday, one ad just popped out at me. Upon seeing it, I was immediately compelled to click on it. Why? The ad was interactive; it allowed me to control the ad. Here’s the ad that I am referring to — browse over the icons at the bottom of the ad and you’ll see what I mean (sorry for all the white space around the ad – I haven’t figured out this kimili flash embed program yet).
[kml_flashembed movie="http://www.geekestateblog.com/wp-content/uploads/2007/09/15647_fd4redfin_boston_300.swf" height="430" width="300" align="center"/]
Here’s a larger version of the ad
In my book, this is a superb example of an effective online advertisement. When advertising online, the focus should be to make your ad interesting and relevant to your target audience. Personally, I’m a huge fan of the beach, so the background image interested me enough to click this ad.
Whoever is doing the creative (graphic design) for Redfin — well done!
Update: The sales team here at Zillow has informed me that Adready, a local Seattle ad technology start-up, designed this ad on behalf of Redfin.
- Stumble it!
- Categories: Impression Advertising
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Comments
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Michael Price on September 26, 2007 1:33 pm
Does there exist any kind of useful data to show how much more effective this type of ad might be with regards to conversion rates?
Spencer on September 26, 2007 8:19 pm
fun to play with this ad
very slick