While browsing Zillow Discussions yesterday, one ad just popped out at me. Upon seeing it, I was immediately compelled to click on it. Why? The ad was interactive; it allowed me to control the ad. Here’s the ad that I am referring to — browse over the icons at the bottom of the ad and you’ll see what I mean (sorry for all the white space around the ad - I haven’t figured out this kimili flash embed program yet).

[kml_flashembed movie="http://www.geekestateblog.com/wp-content/uploads/2007/09/15647_fd4redfin_boston_300.swf" height="430" width="300" align="center"/]

Here’s a larger version of the ad

In my book, this is a superb example of an effective online advertisement. When advertising online, the focus should be to make your ad interesting and relevant to your target audience. Personally, I’m a huge fan of the beach, so the background image interested me enough to click this ad.

Whoever is doing the creative (graphic design) for Redfin — well done!

Update: The sales team here at Zillow has informed me that Adready, a local Seattle ad technology start-up, designed this ad on behalf of Redfin.

Adready

Author's Website: http://www.zillow.com

Topics: Impression Advertising |

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2 Responses to “Smart Advertising - Interactive Ads”

  1. Michael Price Says:
    September 26th, 2007 at 1:33 pm

    Does there exist any kind of useful data to show how much more effective this type of ad might be with regards to conversion rates?

  2. Spencer Says:
    September 26th, 2007 at 8:19 pm

    fun to play with this ad
    very slick

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