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Start Asking Questions (Long-Tail Keyword Optimization)

Posted on August 3, 2010 by Justin Bartlett

Long-tail optimization is the process by which webmasters look for easy to rank for keywords that will send traffic. Usually “long-tail” keywords are multiple words that a googler may search for that have relatively little to no competition from other websites.  A good example of a long tail keyword might be “zillow mortgage marketplace help” or something of that nature.

The idea behind long tail optimization is very simple – if you’ve got a relatively high ranking website, simply writing a new post or new page on your website targeting the keyword should be enough to place you in the number 1 or number 2 spot, sending with it all of the traffic that google receives through that keyword.  Other great examples of “long tail” keywords are localized searches – e.g. “mortgage refinance rockville maryland”.

Its a known fact that lot’s of people ask Google questions – e.g. – they’ll search for “What time is the movie playing?” or “What is a reverse mortgage?”.  I recently found a pretty cool tool that can help you find long tail keywords to target – simply write a post, and increase your monthly visitors by 10 – 1,000!

The tool is by wordtracker labs and is called “Keyword Questions” – it’s free and you can find it here!

Just in case you’re not ranking #1 for your “long-tail” posts / pages, here’s a quick tip to build a couple of great backlinks quickly using Digg!

Question: Can you Digg It?  (Unlimited PR4+ Links)

Shh!  Keep this one quiet.  If any of you have an seo toolbar installed in your favorite browser that displays the Page Rank of a given page, and you’ve ever been to a Digg page that’s 365 + days old, you’ll notice the majority of them have insanely high PR!  Simply post a comment on the page and enter your url in this format: http://www.yourwebsite.com.  Voila!  Unlimited PR 4+ links.  As a word of caution, obviously do not abuse this – you do run the risk of being sandboxed.   Stick to 4-10 Digg links per month – a safe, wonderful way to naturally increase your rankings!


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    • Anonymous

      Interesting. I hadn’t used it before (and through a quick perusal just now I didn’t get any results back for the keywords I searched). And I had no idea of Digg’s PR on individual pages being so high. Not to say that I’ll depend on it much (diversified link portfolio), but good to know.

    • http://PhoenixRealEstateGuy.com Jay Thompson

      Hmmmm…. not a fan of commenting on blogs simply for the sake of links. Ironically, I just published this post: http://realestateblogpro.com/blog-commenting-fo… not knowing this had been posted here.

    • matthewswanson

      Great article Justin…one thing to point out though on getting a ranking boost relying on comments: Like on most sites, Geek Estate included, the comments section typically add a rel=”nofollow” to the anchor tag which basically tells Googlebot and friends not to authoritatively pass any PR to the linked to page.. so unfortunately, from a 'getting a boost' perspective, this strategy won't work. I would say though that commenting on posts in generally is a great idea provided you add value. That in turn with a stellar link will get folks to read your site and give you some link love directly :) Cheers, Matthew

      • Justin Bartlett

        Sorry Matthew I should have been clearer in my article! I meant leave a comment on the Digg page itself for a “do-follow”, high PR link. The purpose behind Digg is to expose internet browsers to awesome sites – my thought process is – my site's awesome – I'm gonna introduce it to Digg users!! As far as commenting to increase serp – the purpose of leaving a comment is to engage in a conversation – much as were doing here – getting backlinks from “do-follow” blogs is a side benefit of commenting – I personally don't have the time nor patience to comment on highly ranking content in my niche that is poorly written or not engaging; and on blogs I could really care less if it's do follow, no follow, or what the anchor text is. The only exception to the rule is when I have a site that I want indexed in Google yesterday, I'll post a couple of comments on sites such as onemansblog.com (PR7, do follow) or other high pr do-follow blogs.

        Regardless of your approach to SEO – it's gotta be natural, thats why I stipulate that even on Digg, don't build an excess of links. I'm on the web more than the average Joe, but even so I'll actually find myself drawn in enough to comment on an article maybe 1-2x every 2-3 days.

        For effective link building – the best is partnering with other experts in your niche to write stellar content for you that is oft linked to. Viral content always wins – stand by your website, create something that you are proud of and that something people take a vested interest in, and they will go do the majority of the SEO work for you.

        On a side note I wrote a post here on Geek Estate entitled The Anti-Comment Spam Manifesto or something of that nature – give it a read!

        • http://www.brianrothenberg.com/ Brian Rothenberg

          But aren’t comments on Digg “nofollow”? I just tested it out, looked at the source code, and it was rel=”nofollow”‘ed.

      • http://www.ditech.com/ Ditech Home Loans

        Actually, that may not be completely accurate. No follow links make your link building appear more natural in the eyes of Google and I am skewed to believe that it does indeed help in rankings even if it doesn’t boost Pr.

    • http://www.yorbalindarealestatepros.com Eric Watts

      Thats a very impressive stat, going from 10 to 1000 visits. I have heard much about long tail keywords and personally target a few myself but from my experiences I have not had that great of successes with it bring that much traffic. Perhaps it is the keywords I am targeting..did some analysis prior to targeting them..so who knows lol

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      I have been after the WWW for this info and just wanted to say thanks to u for this post. BTW, just off topic, how can i find a version of this theme? – Thank you

    • http://www.seopositive.co.uk/pay-per-click.php pay per click management

      The long tail is not restricted to SEO in today’s
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