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Technology Cost vs. Value

Posted on June 16, 2008 by Kurtis Holsapple

As an owner of an online marketing tool that is always expanding its options and features, I am wondering what technology enhancements does to your listing fee.  We all know that in each brokerage there are those that “Get It” and those that don’t.  With all the great technology that I see being showcased on this site, does this affect how much you cost?

I know of a few local agents here in Portland, OR that have different pricing structures based on how much the seller wants to utilize your talents and experience.

Any thoughts or comments on how your tech savvy-ness affects your commission percentage?

**EDIT**: as it has been brought to my attention by a smart reader, I am not looking for numbers here, but more for tactics.  do you value yourselves higher because of your technical know-how?  Is it part of your base package?  These are points that I am looking for.  Thanks.

About Kurtis Holsapple

Currently I reside in Portland, OR. While not a real estate agent, I work closely with agents on many levels. When I'm not providing in house tech support at a local Keller Williams office, I'm developing web sites or working behind the scenes of PlugMyListing.com. I love computers and new technology, and above it all open source. If you don't know what that is, think of computers with a worldwide support team, no file format conflicts and unlimited options for plugins or upgrades. All for free. No, really, it all exists and has for years.

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