Technology Providers that can Syndicate Your Real Estate Listings
By Drew Meyers | September 6, 2007
I think it’s safe to say many local real estate markets are now buyers markets — NAR published a press release saying that, at the end of July, inventory of (existing) homes available for sale had reached 9.6 months of supply. For real estate agents, this likely means you’re finding it harder then ever to move your listings; meaning marketing your listings broadly is crucial. Marketing broadly means syndicating listings to as many websites as physically possible so as to maximize the possibility that a prospective buyer will find it. After all, not all buyers look at the same web sites, so why not advertise your listings everywhere — especially if the cost is minimal/free? Whether a home buyer is searching on Zillow (my employer), Trulia, Craigslist, the New York Times, Yahoo Real Estate, Google Base, or Realtor.com - your listing should be there.
There are numerous technology companies that specialize in syndicating your listings information out to a host of other websites — here’s the vendors I’ve come across who can help:
If I am missing a technology provider on this list, please let me know and I’ll update the list.
Updated: Additional companies I’ve come across -
- MLBroadcast
- Realivent
- A La Mode
- LotsaPeoples.com
- U.S. Cybertek, Inc.
- For Sale Marketer
- Incredible Agent
- Realty Generator
- ListHub
Popularity: 7% [?]
Author's Website: http://www.zillow.com
Topics: Listings Syndication, Marketing |
19 Responses to “Technology Providers that can Syndicate Your Real Estate Listings”
Comments
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September 6th, 2007 at 5:27 pm
Great graphic Drew! I don’t understand why Point2 is the center of the image though. I am guessing it is something they put together.
September 6th, 2007 at 5:32 pm
Well I clicked the graphic…. duh.
September 6th, 2007 at 7:55 pm
Sorry Jonathan - it was the only cool-looking graphic I could find (and I know everyone loves pictures in blog posts) :).
September 6th, 2007 at 10:19 pm
Great stuff, I’m always looking for new outlets.
September 7th, 2007 at 8:21 am
Dont forget a la mode (http://www.alamode.com)
Our Agent sites already offer syndication with trulia, oodle, vast, yahoo, house.com, videohomes and our own XSties Network. We also recently upgraded our listings engine, you should check it out.
September 7th, 2007 at 9:05 am
Richard-
I just added a la mode to the list.
September 8th, 2007 at 6:31 am
[…] Technology Providers that can Syndicate Your Real Estate Listings | GeekEstate Blog - Real Estate Te… There are numerous technology companies that specialize in syndicating your listings information out to a host of other websites — here’s the vendors I’ve come across who can help: * Point2 * RealBird * vFlyer * Edgeio * Syndafeed * Postlets * GoSmart Solutions […]
September 11th, 2007 at 12:00 pm
[…] If you would like to have a feed built for you, there are a number of technology vendors who specialize in this technology listed here. […]
September 11th, 2007 at 9:01 pm
All these new outlets are great but sure seems like a lot of work to get your listings on all of them. I currently use postlets.com which sends to quite a few but wish there was a service that did them all somehow.
September 11th, 2007 at 9:21 pm
Which portals is postlets not syndicating to that you’d like them to?
September 12th, 2007 at 10:49 am
I guess all the other ones that are out there. After reading this post I signed up for Point2 and the interface is awful. You can only use IE, it takes forever to load anything, and you get a lot of error messages when trying to set up. They definitely don’t have all the bugs worked out. Love the concept but would like for it to work better.
October 21st, 2007 at 4:42 pm
Sorry to hear that you had problems with our interface. It is true that you can only use IE to upload, mostly b/c we use an ActiveX component – we should change that. Usually our uploading is quite snappy. Are you referring to upload speed or just the time it takes to enter a listing? I would love to hear any specific issues you have (errors etc.). One thing I would like to point out to this thread is that syndication can’t be a “fire and forget” thing. Your customers are going to want links to ALL the sites you put their listing on. At Point2 we have been syndicating listings for two years now and have learned a lot. We are working with all of our publishing partners to have them provide us publishing reports that we make available to the real estate professional and the seller. We also collect analytics from each publisher (views, clicks, prospects created, etc.) and aggregate them at the individual listing level. So if you look at a listing you can see how many clicks, views and prospects each partner has generated. We also allow for an agent or broker to purchase “spotlight” ads (premium placement) on sites where it is offered like NYT, Google (via adwords), Livedeal and Point2homes (our reference implantation). Lastly, we are working on our interface and plan to aggregate stats by partner and show an effective ROI.
Drew, I can’t wait to add Zillow to our graphic!
October 22nd, 2007 at 7:16 am
The toughest part of putting listings in is the neighborhoods section. It’s extremely difficult to select the correct neighborhood. I work in Lake and Orange County and the interface is not readily interchangeable. I put in a listing in Lake County and can not get it to change back to Orange County. I think this product would be the best choice out there if you did not need IE and if a little more user friendly and faster. Even with the bugs, I know plenty of agents who pay Advanced Access tons of money for an inferior product so I guess there shouldn’t be any complaints but I hate things that don’t work all the time.
November 26th, 2007 at 8:39 pm
I have used Point 2 Agent for over 4 years. They are constantly upgrading their service. Point 2 is a great website to market listings. While other agents are slowing down, my sales are increasing. 9 out of my last 11 sales have come from Point 2 Agent.
December 17th, 2007 at 2:56 pm
Point2 is great, but they have lost 1/3 of their syndication partners recently. Hopefully they get things straightened out soon.
January 7th, 2008 at 10:20 pm
[…] I searched Google for “syndicate real estate listings” and I found posts at My Tech Opinion and Geek Estate […]
January 11th, 2008 at 10:27 am
Check us out at www.ListHub.net!
January 22nd, 2008 at 4:08 pm
Hey Drew,
Here is another company for you list, What I Want Podcasting.
They develop tons of real estate video podcasts.
April 2nd, 2008 at 8:19 pm
splaht.com is by far the easiest that I have found located at http://www.splaht.com . You just paste in a link to the details page of any listing and they post it to the same classified sites as postlets and vflyer. No templates to create so no extra time involved, but you do need to have your listings on a website so you can link to them.