Comments on: The ABC’s of link trading

By: seolun4tic

seolun4tic — Tue, 02 Feb 2010 16:37:24 +0000

Very cool, good information Geordy.

By: Joshua

Joshua — Thu, 02 Jul 2009 01:45:46 +0000

I liked it i am open to trade links if anybody is intrested look my website and quality of it and how it is not full of spam!

By: Keith Kyle

Keith Kyle — Wed, 01 Jul 2009 21:05:52 +0000

I have to disagree that trying to optimize an individual agents website is pointless. While personal experience would support the notion that the bulk of the leads and individual agent gets will be difficult to convert, let alone useless, it’s really a numbers game and if you get enough leads….some will be good. This all goes along with content and blogging and keeping your visitors on your site…but it sure beats holding open houses and sending out mailers with conversion rates probably not all that better than that of internet leads.

By: Neil

Neil — Thu, 25 Jun 2009 07:29:57 +0000

Matt Cutts Pagerank Sculpting is very interesting. Webmasters take note and you will be rewarded in the long term.

By: Esko Kiuru

Esko Kiuru — Sun, 21 Jun 2009 21:17:20 +0000

Geordy,

Good rundown on SEO. The ABC link trading is a nifty idea and needs more study so I can get my arms fully around it. Undoubtedly, figuring out SEO is a never-ending quest.

By: Bob Stoneburner

Bob Stoneburner — Sun, 21 Jun 2009 01:19:56 +0000

Geordy: Granded,individual agents can show up in organic search results with very specific keywords.

However, I have yet to see an individual agent website that has a comparible search experience to that of a major portal. Hence an agent website becomes little more than an online brochure in the minds of consumers.

Agents can accomplish the same objective for SEO with an agent profile page on a major broker site, realtor.com or even a Facebook profile. Individual agent websites are simply unnecessary if your brokerage has a decent portal. This is especially true if they offer minor optimization tools for their agents profile pages.

Agent websites are considered necessary primarily because brokerages have allowed third party web companies to come in and sell agents on the idea that they need a website. In exchange, brokerages are rebated back a percentage of agent sales.

The reality is, internet leads that find your site from search are very poor leads and rarely convert. This is true even at the broker level where the largest portals close less than 0.01% of total visitors and less than 1% of total inquiries.

Tinkering with your website or its rank in search does little to increase actual business. Of all activities designed to increase sphere and generate leads, SEO should rank among the lowest in terms of priority.

By: Mortgage Guy

Mortgage Guy — Fri, 19 Jun 2009 04:49:27 +0000

Getting natural links will only help. Going for the link farms will not help at all. that is actually more dangerous.

By: Geordy Rostad

Geordy Rostad — Thu, 18 Jun 2009 21:09:53 +0000

Glad to see my post stirring up some discussion at least. Yes, I agree with all of you 100%. Writing good content should be your primary goal. If you don’t have good content, it really doesn’t matter how many back links you have because your reader will leave just as fast as they came.

By: American Dream Realty Oahu

American Dream Realty Oahu — Thu, 18 Jun 2009 19:21:39 +0000

I would stir away from link exchanges. I think Ed is right on

By: Ed Kohler

Ed Kohler — Thu, 18 Jun 2009 18:22:28 +0000

Great point, Steve.

It’s never good to create an adversarial relationship with someone you’re so dependent on for valuable traffic.