Everyone is always looking for the silver bullet of blogging. You know…leads on a daily basis with zero effort. But I have news – that never JUST happens. Don’t get me wrong, blogging CAN BE the greatest thing on the planet for lead generation in the real estate vertical. But there’s a slight problem — to get to a point where your lead generation is consistent and sustainable involves “work”. Jay Thompson got to where he is today over the course of 5-6 years of blogging; he didn’t get to where he is today by sitting around and doing nothing.

I know no one wants to spend the time to write content consistently. No one wants to produce videos (just ask Darin). No one wants to post photos. No one wants to research. No one wants to spend the time to build links. People just want their website/blog to work on its own, and produce leads for them without any effort. Unfortunately, the web doesn’t work that way; driving traffic is hard work — and it requires your time or your money. If you’re not willing to spend either, then online leads are going to be few and far between.

So, what is the “silver bullet” of blogging?

Goals and a strategy.

I’m a firm believer that if you know what your long term goals are (in business or life), you’ll somehow figure out a strategy to get there. That is, unless you are lazy and unmotivated entirely – then nothing can help you.

Back to your regular scheduled programming and off my soapbox.