Comments on: Tips to an Effective Landing Page

By: Terry McDaniel

Terry McDaniel — Tue, 05 Feb 2008 08:22:40 +0000

Regarding creating landing pages, do you have several programs or applications that make it easy to create a landing page…..

By: john

john — Wed, 05 Dec 2007 04:01:44 +0000

landing pages should have offerings of houses .. maybe 4 of them , low cost , beach house , high end , and condo .. then tell them whats good about those listings

By: Jay Thompson

Jay Thompson — Mon, 29 Oct 2007 20:22:12 +0000

Not a problem Jack!

Hey, if I can see things the way Seth Godin sees them, there may still be hope…

By: jack

jack — Mon, 29 Oct 2007 01:37:15 +0000

thanks Jay – Crystal clear. Guess I should have googled it first, which I did second and found an article from S. Godin, whom also seems opposed to the “landing” on the home page. Cheers

By: Jay Thompson

Jay Thompson — Mon, 29 Oct 2007 01:11:11 +0000

Jack – a “landing page” would be the specific web page you send someone to from any sort of ad — be that AdWords, a print ad that includes a URL (classified, postcard, flyer, sign rider, etc), some online ad/listing ala Zillow, Craigslist, or whatever.

A LOT of people (way too many, IMHO) just send people to their home page. A mistake I believe as you would be better off sending them to a more focused/targeted page — a landing page. (called that because that is where the ad viewer “lands” when they click on, or type out, a link).

Make sense?

By: jack

jack — Sat, 27 Oct 2007 05:41:40 +0000

Is a landing page a page on your website? And, from an add. Do you mean from an addwords type add? I’ve always been curious to know more about what is meant by a landing page. Specifically one used for a real estate pro. Thanks

By: Brian Wilson

Brian Wilson — Fri, 26 Oct 2007 21:20:35 +0000

Thanks, Drew. These tips will come in handy as we move into building a concentrated local Web site, and I look forward to any further advice on your blogs. You, too, Damon. I appreciate what you guys do.

Brian Wilson, Zolve.com

By: Damon Pace

Damon Pace — Fri, 26 Oct 2007 16:30:03 +0000

The biggest tip I would have for landing pages is to make it simple and spell out what you want them to do. If you want them to buy a product, highlight the product features. If you want them to fill out a lead form, highlight the benefits and ask them to fill it out.

Some of the best advice I ever received was if you want someone to vote for you, buy something from you, do something for you or give something to you…you have to ask.

Landing pages have to be easy and direct. Make it simple and ask. You will get great results.