At a recent real estate marketing conference that I attended, they pushed the idea of building multiple community sites that are laser focused on one area to compliment your big central site. I thought the idea was interesting and worth consideration but I am not totally sold on it. There are two schools of thought on this issue.
One says that it is smart to build smaller niche community sites that will help to further brand you in neighborhoods you are interested in. They can also be used to push traffic to your main site or to convert leads right on the smaller community sites.
The opposite camp would argue that it is not smart to spend valuable resources (time, money, and link juice) on any secondary sites. Also, if not done carefully, this strategy can appear spammy and can even create brand confusion for consumers.
Both arguments make sense to me. I am curious as to what all you tech savvy real state people out there reading this post think is best so please share in the comments section. I thought this could make for an interesting discussion.
