Using Google Alerts to Understand Google SEO

October 29, 2007
By: Drew Meyers
Author's Website: http://virtualresults.net

In my morning blog reading, I found a quick tip worth bringing more attention to — Marian Bennett, an agent for Coldwell Banker, posted Improving communication with easy tech tools that highlighted an interesting way to use Google Alerts to determine which real estate listing sites are resulting in Google juice for her listings –

Google Alerts – I type in the property address and get email alerts when the address shows up on Google. Then I can tell where the search engine activity is coming from, such as californiamoves.com, my website, the property website, Realivent, Trulia, Zillow, Redfin, Movoto, craigslist, fogster, someone else’s blog, etc. etc.

google alert

The more you understand which sites impact Google, the better off you are in my mind.

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Denny Oh

Another great way to use Google Alerts is to set them up for your name, website, or anything else you're focused on (i.e. "Downtown San Diego Real Estate," or "Real Estate Trends"...). Also, be sure to use quotes to filter out all the other matches. This way you can see if someone's referenced your blog, or mentioned you, or anything else you want to keep current on.

Ken @ Realivent

Yes, Marian definitely has a great application of Google Alerts. It also makes a difference if the alert is set for:
1. address only
2. address plus city
3. address plus city and state
4. other combination ?

All will give some slightly different results so it would be interesting to see which variation is most popular when someone is Googling a property...