I’ve been thinking about writing this story for awhile, but the latest news that NAR is looking for a social media manager finally got me to put my fingers to the keyboard. The list of bloggers from the RE.net finding corporate jobs in the real estate industry seems to be getting longer by the day…

(if I missed anyone that should be on this list, please leave a comment and I’ll add them)

As I mentioned on my blog back in 2006, a blog can be a great resume and a killer way to brand yourself. That’s definitely playing out in the RE.net. And now NAR is looking for a social media manager. From Monster.com:

MAJOR DUTIES AND RESPONSIBILITIES (NOT ALL-INCLUSIVE):

The Manager of Social Media will ensure that NAR has the knowledge and skills to guide NAR staff and members in creating, facilitating, and participating effectively in key conversations about our organization, our issues, and our members that are conducted on blogs and other online social media channels.

This position requires a high-energy, self-directed, deadline-oriented individual who has exceptional communication skills and is able to:

  • Monitor real estate industry and related social media
  • Facilitate NAR’s participation in external blogs and social media
  • Maintain, evolve, and enforce NAR’s social media policies and guidelines
  • Train NAR staff and elected leaders about how to write for blogs and other forms of social media
  • Monitor existing NAR blogs and create new ones as needed to foster conversations about relevant topics or issues.
  • Measure the effectiveness of NAR’s social media efforts.

So — who is the latest RE.net blogger that is going to be poached for this job?

| More

Enjoy this post? Subscribe to the Geek Estate Blog feed or get updates via e-mail

Delivered by FeedBurner

Comments

28 Comments so far

  1. Daniel, The Real Estate Zebra on October 9, 2008 12:27 pm

    Drew,

    Interesting list, isn’t it?

    Although, I haven’t quite been poached, I’m still a practicing Realtor. Being on both sides of the fence from time to time has given me a very interesting perspective that I think has benefited both roles.

    The NAR search is very interesting. It will be extremely interesting to find out if the person chosen is, in fact, a name most current real estate blogger-types will recognize. I imagine that it will be very hard for NAR to “poach” a practicing agent for that position, especially when they expect that person to move to Chicago.

    I also think, however, that exposure to, or experience in, the real estate industry is going to be vital to the job to be done at NAR. Otherwise, the person hired is going to have to spend 12-18 months just learning about the Realtor culture.

    It will be fascinating, that’s for sure.

  2. Natalie aka @WinVALiving on October 9, 2008 3:24 pm

    I LOVE this post. Having come into the blogging scene later than many (Sept 2007), I didn’t realize how many people had made that transition. Of course, I was aware of the RE Zebra, being that he was a great source of inspiration for me initially. (I remember him at some kind of Inman Connect in NY or some other big city conducting interviews on his camcorder). Since that time, I’ve had the pleasure of meeting him in person and he’s very down to earth.

    I’m looking forward to seeing who NAR hires. I recommend NAR “follow” their candidate/s on twitter or even call for volunteers from the web 2.0 community (hint, see names listed above) and make an educated decision. While I wouldn’t consider Ben Martin(@bkmcae), VAR and Blogmaster at VARBuzz available for the position (VA Bloggers won’t let him leave the commonwealth); he’d be able to give some great guidance on the topic. IMNSHO @ktgeek, @hilarymarsh, @pamela_kabati, & @mattrathbun should be involved in the decision making in some way!

  3. Drew Meyers on October 9, 2008 5:11 pm

    Daniel-
    Yup, it’s quite a talented list. I agree — the social media hire is going to have to know the ins and outs of the industry. I guess the counter argument is that a real estate newbie would not be subject to the bias of having been in the business for years. As a result, they might be more likely to try entirely new things that haven’t been thought of before in the real estate space.

  4. Jeff Bernheisel on October 9, 2008 5:16 pm

    You could add me to the list, but I never considered myself a RE blogger. My blog was originally designed around the idea of providing my clients (I was working for a title company at the time) new marketing ideas.

    Title company closed, scooped up by Inman, and here I am today…

    Maybe we should start a betting pool on who NAR chooses?

    -Jeff

  5. Drew Meyers on October 9, 2008 5:41 pm

    Jeff-
    I added you to the list. When did you join Inman (so I can keep my list in chronological order)? Also, is there a specific blog post I can point to?

  6. Jeff Bernheisel on October 9, 2008 5:49 pm

    Joined in August…

    No specific post you can point to, I’ll have to look into that. ;)

  7. Drew Meyers on October 9, 2008 5:54 pm

    I noticed you are in the Portland area. You should get on Joel’s case about that :)

  8. Tony Sena on October 10, 2008 10:30 am

    It will be interesting to see who they choose for this position, wonder if it will be a big name in the social media realm or somebody nobody has heard of?

  9. Tony Sena on October 10, 2008 11:10 am

    I just looked at the requirements and one of them that stuck out to me was:

    Bachelor’s degree in journalism, communications, or related field

    I bet they could find a very qualified person for this position who didn’t have a degree!

  10. realtor outer banks nc on October 10, 2008 10:08 pm

    i’d love to!!
    one need the confidence to sell the house, get it done right and know the ups and downs of complicated selling process.

  11. Sara Bonert on October 13, 2008 6:22 am

    Hmmm, the job is in Chicago.. just kidding. :)

    I just have to say for me, the opposite has been true. Rather than being a blogger and then coming to the corporate world- I started in the corporate life (if you consider Zillow corporate) and have since learned so much about social media (big thanks to Drew and DavidG).

    Whoever they hire will have a big job ahead of them, as the realtor.com voice is definitely missing from the REBlogWorld.

    Maybe they’ll pouch a Homescape person since they are in Chicago? My guess is Charlie M at Baird & Warner (this is just a guess, based on nothing).

  12. Jay Thompson on October 13, 2008 7:08 am

    Very interesting development indeed. I think a person in real estate is a logical choice as they would at least start with a bit of respect (founded or not) from some of the “old guard” members of the NAR.

    I fear the NAR will severely restrict it’s potential candidate pool by requiring the position to be based in Chicago. Many who would be interested might be unwilling/unable to relocate to ChiTown. This position would seem to lend itself perfectly to being “virtually based”…

  13. » Blog Archive Carnival of Real Estate #112 » staged4more.com Blog on October 13, 2008 7:11 am

    [...] always, Drew stirs up some good conversational topic in his post Want a job in Real Estate? Start blogging. It’s true, your online brand identity now becomes your resume. I have certainly booked jobs [...]

  14. NAR is Looking for a Social Media Manager : NAR Wisdom on October 13, 2008 7:16 am

    [...] Drew Meyers at Geek Estate Blog [...]

  15. Carnival of Real Estate #112 | Zillow® Blog on October 13, 2008 9:23 am

    [...] over and take a look! Our own Drew Meyers received an honorable mention for his GeekEstate post: “Want a job in real estate? Start blogging.” Way to go, [...]

  16. The Trend Continues - Reggie Joins Cyberhomes as a Social Media Director | GeekEstate Blog on October 14, 2008 9:26 am

    [...] Want a Job in Real Estate? Start Blogging Recent Comments [...]

  17. Sam Chapman on October 14, 2008 12:28 pm

    The latest Texas REALTOR Magazine stated that only 7-8% of REALTORS keep a blog. Of those who de, I wonder how many keep a really good one. That is a great reason in itself to start blogging.

  18. Reggie on October 14, 2008 5:07 pm

    Hey Drew,
    Thanks for adding me to your list. I’m certainly excited about my new position with Cyberhomes.

    LOL about the NAR job posting. You would think they would try a Google search. :)

    Reggie

  19. Ricardo Bueno on October 16, 2008 6:39 pm

    Mike Mueller recently landed himself the title of: AVP/Regional Technology Director at Fidelity National Title. Does that count?

    There’s definitely been some movements for those in the real estate space who have been using social media “right” (style, class, expertise). Leaders for sure!

  20. Mike Price Joins Diverse Solutions as Their Social Media Manager | GeekEstate Blog on January 2, 2009 4:23 pm

    [...] Congratulations to Mike for finding a great employer, and to Diverse Solutions for a fantastic hire. And it just goes to show, if you want a job in the real estate industry, you should really start blogging. [...]

  21. Who is NAR’s Social Media Manager Going to Be? | GeekEstate Blog on February 18, 2009 5:04 pm

    [...] is reporting that the NAR social media manager position is filled, but the final hire hasn’t been announced yet. My hunch is Todd Carpenter, but I [...]

  22. Texas Ranches on March 2, 2009 1:19 am

    Thanks for the tip and the information you shared with us. i certainly believe nowadays blogs can really get you going with anything you like. Even real estate. Keep up the good work. Cheers

  23. Boerne Homes on March 2, 2009 3:28 am

    One of my friends mentioned about this post and I just thought to have a look. and yes certainly, a blog can really help you want to get into real estate and also stay in it. Great tip. Nice work with the blog and the article. Cheers

  24. Real Estate Agent Professional - Who is NAR’s Social Media Manager Going to Be? on March 7, 2009 2:49 pm

    [...] is reporting that the NAR social media manager position is filled, but the final hire hasn’t been announced yet. My hunch is Todd Carpenter, but I [...]

  25. Ken Obrien on March 31, 2009 12:12 pm

    well, I have to say we need to evolve as the market does, otherwise we can’t keep up. I am not so sure they would hire me though! Thanks for the article

  26. Mike on April 5, 2009 10:51 am

    It is a good news for bloggers that they are going to be recognized. I thought that bloggers could never have such opportunities and recognition but I am more than happy to read your post.

  27. Costello on April 13, 2009 6:40 am

    Its not only real estate but we should have blogs for our exposure. I think blogs are best representatives of our capabilities. I can see the miracles and opportunities which are attached with blogging.

  28. Allan on June 23, 2009 6:38 am

    Nice concept and a way to be recognized. To be very true, I find that personal blogs are always have m ore information and they are being visited more than any other professional blog. I always prefer to show off myself in that way and I run many blogs on different niche.

Twitter Users!
Enter your personal information in the form or sign in with your Twitter account by clicking the button below.

Subscribe without commenting

Recent Contributors

Recent Comments

  • Geordie Romer | Leavenworth WA: Drew - thanks a bunch. I appreciate you taking the time to o...
  • Drew Meyers: I'm a firefox junky, so I'll definitely have to download thi...
  • Swansonager: Also, for windows users, here's the ...
  • Dubai Real Estate: Yes, stability has improved a lot, it doesn't keep crashing...
  • Joshua: I liked it i am open to trade links if anybody is intrested...
  • Keith Kyle: I have to disagree that trying to optimize an individual age...
  • Jeff in Hawaii: Never thought about using Tags for SEO reasons. I have been...
  • Mike Andrew: Hi Justin, Thanks for some great advice. Regards M...
  • Justin Britt: @Trace - I think this is a more modern way of organizing con...
  • Chris Davies: I like Trace's system for this example. I suppose it depends...
  • Trace: I use both, cats as macro organizers and tags as micro. I us...
  • Swansonager: I tend to agree with Chris, I use one category per post and...

Community

Links

Web Tools

Get Updates via E-mail

Delivered by FeedBurner

RSS

Subscribe via RSS

Categories

Stats

Total Comments: 3056

Admin