Same is true for bloggers, I appreciate “knowing” someone through their blog voice, so I expect a match. My choices would likely mirror Drew's for that reason. When I met Jay Thompson, I already knew him. Same with Marc Davison.

There are many, many bloggers who have “voice”…but it isn't necessarily “their” voice. It's a professional persona that they adopt much like “the radio voice” and does not reflect a true picture of the person behind that blog-voice. Once a blog is being used as a “marketing tool” and viewed primarily as a “marketing tool”, all too often the “voice” of the blog does not reflect the true personality of the blogger.

That you “like” the person is not the barometer of voice, and the best of bloggers often have a love/hate relationship with their readership. So try naming all the bloggers you hate, as likely they also reflect true “voice” in their blogging.

There are many bloggers I have met whom I did not like in person…and I did not like their blogging either. It was “a match” and they have “voice”. For the consumer, knowing who they do not like, is just as important as finding the ones you do like.

I read very few 'personal' blogs, but my favorite blogger writes mostly about his kids and the life lessons that he recognizes from raising them. He throws in an assortment of topics on lessons learned from work and life in general, and once in a while tosses in a tech field comment. His lifestyle and background is about as far as you can get from mine. Still, I can't get enough of his posts. Maybe it's because he has welcomed all of us into his family and his failings, while he strives to do better.

I always feel that I should be as insightful as he is when I finish reading.

You should check him out:

Brent Nordquist
http://blog.nordquist.org/
@akula

Here is a post that gives you an idea of what I mean:
http://blog.nordquist.org/nights-like-these/

In real estate:
Ian Watt – http://www.ianwatt.ca/
Brian Copeland – http://nashvilleandbeyond.com/
James Nellis – http://www.nellisgroup.com/Blog/
Ashton Gustafson – http://www.texomahomesource.com/Blog
John Jones – http://www.johncjones.com/Blog

Out of real estate –
Chris Brogan – http://www.chrisbrogan.com/
Chris Guillebeau – http://chrisguillebeau.com/3×5/
Tim Ferriss – http://www.fourhourworkweek.com/blog/

Shamless plug – our new video blog http://www.WestAustinMarketplace.com.

Thanks,
PB

1. A blog were the agent or broker just vomits Re data and listings allover there blog and facebook pages and adds nothing of value to reader.

And

2. Blogs like Ines's miamism or Jay Thompson's were you actually get to know the person who is writing. I think this the best way to go.

Eli