What is Bounce Rate?

August 14, 2009
By: Drew Meyers
Author's Website: http://www.zillow.com

[via Ubertor via Reachd]

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  • The whole bounce rate term is misleading, IMO. If you provide specific content for a specific problem or interest, people will likely leave after they have had their curiosity satisfied. Just because they leave before going onto another page should not be a penalty.
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