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What Makes a Great Sellers (“List with Us”) Page?

Posted on October 29, 2011 by Drew Meyers

The overarching question I’d like your feedback on is this:

What Makes for a Great Sellers Page?

For those who work the list side of the real estate process, how do you win listing presentations and convince sellers to hire you? I suspect a great sellers page on your website is part of that for many of you. What is the pitch? What is your marketing plan to sell a home quickly, and for top dollar? How do you accurately reflect that on your website? How are you different than everyone else out there? Why should someone hire YOU?

If you know of great examples of sellers pages (either your own or someone you know) that others can learn from, please leave them in the comments.

[photo via Life123]

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    About Drew Meyers

    Drew Meyers is the founder and managing editor of Geek Estate Blog. He currently runs ESM Exec Designs, a web design firm specializing in corporate and personal blog design. Travel addict and social entrepreneurship & microfinance advocate.

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    • http://www.facebook.com/stevevolkers Steve Volkers

      We are reworking our Sellers page next week so thanks for posting this for us to learn what othera are doing. One thing we are adding to the page is this Video explain our Group. Video I believe need to part of the page these days. http://stevevolkersgroup.com/how-we-do-real-estate-differently/

      Steve Volkers

    • http://msqrealty.com M Squared Real Estate

      We’re in the process of a major redesign and a lot of short videos to detail and highlight individual marketing services.

      http://sell.msqrealty.com

    • http://SeattleHome.com Sam DeBord, SeattleHome.com

      Gaining seller clients online is much more difficult than gaining buyers.  Buyers are happy to find a property on your site and call you if you seem like a reasonably professional agent.  Sellers scrutinize agents much more strongly and are much more likely to choose an agent they know from the neighborhood, through a friend, etc.

      Convincing a seller to call you from a website requires an agent to prove what they do differently.  Everyone has past sales.  Why are your services different/better than anyone else’s?  Tell the seller why they need you.  We tell home sellers that we can guarantee many more potential buyers will see their property, because 90% of today’s buyers are online.  No other agent in the area can get you more buyer traffic/eyeballs on your property, no matter how many of your neighbors they know.  Without that differentiation, you’re just another agent whom the seller has never met in person, and they’re likely to choose a personal referral over you.

      Testimonials can really reinforce that message in a way that an agent’s pitch never can.

    • http://www.UberRealty.com Jim
    • http://www.bestbuyseattlehomes.com/ Judi Boad

      Our listing presentation takes two minutes on an ipad. We offer to take your home to where the buyers go to shop…online!

      Check it out:

      http://www.seattleluxuryrealestateguide.com/wp-admin/post.php?post=449&action=edit

    • http://www.reachfactor.com/ Brandon

      The burden is on agents to promote their reputations, skills, experience, etc., to dismiss the notion that agents don’t really do much in the home transaction. And, of course, to win that listing. A sellers page with credentials and testimonials would be beneficial. 

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