Comments on: What the Zillow-Yahoo! Real Estate Deal Means to the Real Estate Industry http://www.geekestateblog.com/what-the-zillow-yre-deal-means-to-the-real-estate-industry/ Thu, 09 Feb 2012 21:53:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Zillow + Yahoo Real Estate Partnership Goes Live | | GeekEstate BlogGeekEstate Blog http://www.geekestateblog.com/what-the-zillow-yre-deal-means-to-the-real-estate-industry/#comment-179565 Zillow + Yahoo Real Estate Partnership Goes Live | | GeekEstate BlogGeekEstate Blog Sun, 18 Sep 2011 05:51:55 +0000 http://www.geekestateblog.com/?p=4463#comment-179565 [...] this is a great move for Zillow, and will effect the real estate industry in several ways. From a real estate agent’s perspective, this expands marketing reach and [...] [...] this is a great move for Zillow, and will effect the real estate industry in several ways. From a real estate agent’s perspective, this expands marketing reach and [...]

]]> By: Dboquet2 http://www.geekestateblog.com/what-the-zillow-yre-deal-means-to-the-real-estate-industry/#comment-167538 Dboquet2 Thu, 14 Oct 2010 15:22:00 +0000 http://www.geekestateblog.com/?p=4463#comment-167538 This reminds me of what the wholesales stores did to the mom and pop shops of old. They were able to offer more products at better prices with mass appeal. The opportunity to provide specific content which users are seeking right now... and the ability to respond quickly to that need for that specific information will be a key. This reminds me of what the wholesales stores did to the mom and pop shops of old. They were able to offer more products at better prices with mass appeal. The opportunity to provide specific content which users are seeking right now… and the ability to respond quickly to that need for that specific information will be a key.

]]> By: My Hunch on the NAR/Realtor.com Announcement | GeekEstate Blog http://www.geekestateblog.com/what-the-zillow-yre-deal-means-to-the-real-estate-industry/#comment-165082 My Hunch on the NAR/Realtor.com Announcement | GeekEstate Blog Mon, 20 Sep 2010 09:32:27 +0000 http://www.geekestateblog.com/?p=4463#comment-165082 [...] Realtor.com to aggregate MLS data & syndicate all their listings is a direct response to the Zillow deal with Yahoo! Real Estate. Zillow will be syndicating all their listings to Yahoo! Real Estate, which means by putting a [...] [...] Realtor.com to aggregate MLS data & syndicate all their listings is a direct response to the Zillow deal with Yahoo! Real Estate. Zillow will be syndicating all their listings to Yahoo! Real Estate, which means by putting a [...]

]]> By: Brian Rothenberg http://www.geekestateblog.com/what-the-zillow-yre-deal-means-to-the-real-estate-industry/#comment-155207 Brian Rothenberg Sun, 18 Jul 2010 00:24:37 +0000 http://www.geekestateblog.com/?p=4463#comment-155207 Nice post Drew and congrats to Zillow/Yahoo! for the deal - I respect Zillow for slogging it out and pushing the deal through. I think Zillow's salesforce will more effectively sell the local inventory than Yahoo!'s salesforce. For some reason Y! was never very good at selling local ads. <br><br>To Spencer and Drew's points about the reach of Yahoo! + Zillow, the combined entity definitely dwarfs <a href="http://Realtor.com" rel="nofollow">Realtor.com</a>. I don't know the internal figures anymore, but when I left Yahoo! Real Estate last year, the internal stats were between 10 and 12 million unique visitors per month (though it's trailed off a bit this past year). No matter how you look at it, Zillow + Yahoo! Real Estate provides substantially greater reach than <a href="http://Realtor.com" rel="nofollow">Realtor.com</a> alone. In my opinion, this makes the duo a 'must buy' and should improve sales and CPMs for both parties. Congrats again. Nice post Drew and congrats to Zillow/Yahoo! for the deal – I respect Zillow for slogging it out and pushing the deal through. I think Zillow's salesforce will more effectively sell the local inventory than Yahoo!'s salesforce. For some reason Y! was never very good at selling local ads.

To Spencer and Drew's points about the reach of Yahoo! + Zillow, the combined entity definitely dwarfs Realtor.com. I don't know the internal figures anymore, but when I left Yahoo! Real Estate last year, the internal stats were between 10 and 12 million unique visitors per month (though it's trailed off a bit this past year). No matter how you look at it, Zillow + Yahoo! Real Estate provides substantially greater reach than Realtor.com alone. In my opinion, this makes the duo a 'must buy' and should improve sales and CPMs for both parties. Congrats again.

]]> By: Gainesville Real Estate http://www.geekestateblog.com/what-the-zillow-yre-deal-means-to-the-real-estate-industry/#comment-154772 Gainesville Real Estate Thu, 15 Jul 2010 04:56:30 +0000 http://www.geekestateblog.com/?p=4463#comment-154772 Fascinating stuff. Honestly, I don't believe we've ever had a customer bring in printed listings they wanted to see from Yahoo - with Zillow it's frequent.<br><br>I think Zillow is a great resource and significantly better than <a href="http://Realtor.com" rel="nofollow">Realtor.com</a> in terms of content aggregation and usability. However, the recent price increases (free to $10 to $40 a listing, seriously?) are shocking and I don't think an automated robot calling our office to tell us about an e-mail we receive adds any value.<br><br>Just a thought. Fascinating stuff. Honestly, I don't believe we've ever had a customer bring in printed listings they wanted to see from Yahoo – with Zillow it's frequent.

I think Zillow is a great resource and significantly better than Realtor.com in terms of content aggregation and usability. However, the recent price increases (free to $10 to $40 a listing, seriously?) are shocking and I don't think an automated robot calling our office to tell us about an e-mail we receive adds any value.

Just a thought.

]]> By: Zillow partners with Yahoo http://www.geekestateblog.com/what-the-zillow-yre-deal-means-to-the-real-estate-industry/#comment-153677 Zillow partners with Yahoo Mon, 12 Jul 2010 19:23:18 +0000 http://www.geekestateblog.com/?p=4463#comment-153677 [...] is now going to be the exclusive real estate listings provider for Yahoo. What does this mean for the real estate industry? (YHOO) and Zillow.com agreed to partner on an Internet real-estate advertising network, expanding [...] [...] is now going to be the exclusive real estate listings provider for Yahoo. What does this mean for the real estate industry? (YHOO) and Zillow.com agreed to partner on an Internet real-estate advertising network, expanding [...]

]]> By: Spencer Rascoff http://www.geekestateblog.com/what-the-zillow-yre-deal-means-to-the-real-estate-industry/#comment-153093 Spencer Rascoff Sat, 10 Jul 2010 01:13:43 +0000 http://www.geekestateblog.com/?p=4463#comment-153093 Looking more closely at the data, I think you might have meant visitors anyway, not visits. <br><br>Anyway, <a href="http://Realtor.com" rel="nofollow">Realtor.com</a> is still definitely bigger than <a href="http://Zillow.com" rel="nofollow">Zillow.com</a> (according to third party data, which I believe), but the reason I'm so excited about the partnership with Yahoo! is that Zillow can now pose a very credible alternative in terms of the exposure we can provide to advertisers. Looking more closely at the data, I think you might have meant visitors anyway, not visits.

Anyway, Realtor.com is still definitely bigger than Zillow.com (according to third party data, which I believe), but the reason I'm so excited about the partnership with Yahoo! is that Zillow can now pose a very credible alternative in terms of the exposure we can provide to advertisers.

]]> By: Spencer Rascoff http://www.geekestateblog.com/what-the-zillow-yre-deal-means-to-the-real-estate-industry/#comment-153092 Spencer Rascoff Sat, 10 Jul 2010 00:40:51 +0000 http://www.geekestateblog.com/?p=4463#comment-153092 Hi Todd,<br><br>Spencer from Zillow here.<br><br>Don't confuse visits with visitors. They're very different, as I'm sure you know.<br><br>Zillow had 10.7 million unique VISITORS in June (according to our internal data from Omniture) but we had 21.5M unique VISITS in June. So if you're going to pull out a 17.5 "visit" number for <a href="http://R.com" rel="nofollow">R.com</a>, I'm going to have to pull out our 21.5M number. Typically we (and others) cite unique VISITORS not unique VISITS, but since you dropped a 17.5M number, I had to give you our comparable stat... <br><br>The third party measurement companies show that the gap between <a href="http://Zillow.com" rel="nofollow">Zillow.com</a> and <a href="http://R.com" rel="nofollow">R.com</a> is small, and rapidly narrowing. Comscore showed 9.47M unique visitors for <a href="http://R.com" rel="nofollow">R.com</a> in June, 7.23M for <a href="http://Zillow.com" rel="nofollow">Zillow.com</a> and 6.928M for Yahoo! Real Estate. Based on this Comscore data, Zillow plus Yahoo Real Estate will be 41% larger than R.com; even if you haircut that by around 10% (the amount of our duplicated audience), it's hard to dispute the simple fact that Zillow is now very viable alternative to <a href="http://R.com" rel="nofollow">R.com</a> for agents and brokers looking to gain massive exposure through advertising.<br><br>See you at Inman Connect next week. Hi Todd,

Spencer from Zillow here.

Don't confuse visits with visitors. They're very different, as I'm sure you know.

Zillow had 10.7 million unique VISITORS in June (according to our internal data from Omniture) but we had 21.5M unique VISITS in June. So if you're going to pull out a 17.5 “visit” number for R.com, I'm going to have to pull out our 21.5M number. Typically we (and others) cite unique VISITORS not unique VISITS, but since you dropped a 17.5M number, I had to give you our comparable stat…

The third party measurement companies show that the gap between Zillow.com and R.com is small, and rapidly narrowing. Comscore showed 9.47M unique visitors for R.com in June, 7.23M for Zillow.com and 6.928M for Yahoo! Real Estate. Based on this Comscore data, Zillow plus Yahoo Real Estate will be 41% larger than R.com; even if you haircut that by around 10% (the amount of our duplicated audience), it's hard to dispute the simple fact that Zillow is now very viable alternative to R.com for agents and brokers looking to gain massive exposure through advertising.

See you at Inman Connect next week.

]]> By: Todd Carpenter http://www.geekestateblog.com/what-the-zillow-yre-deal-means-to-the-real-estate-industry/#comment-153080 Todd Carpenter Fri, 09 Jul 2010 22:57:39 +0000 http://www.geekestateblog.com/?p=4463#comment-153080 Great post Drew! FYI, <a href="http://REALTOR.com" rel="nofollow">REALTOR.com</a> reported that they receive 17.5 million visits a month at the NAR BOD Meeting in May. This post reminds me that I needs to get the slides from that presentation up on NAR's slideshare account. Great post Drew! FYI, REALTOR.com reported that they receive 17.5 million visits a month at the NAR BOD Meeting in May. This post reminds me that I needs to get the slides from that presentation up on NAR's slideshare account.

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