Comments on: What Was Your ROI from Social Media in 2009? http://www.geekestateblog.com/what-was-your-roi-from-social-media-in-2009/ Thu, 09 Feb 2012 23:55:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: de slabit http://www.geekestateblog.com/what-was-your-roi-from-social-media-in-2009/#comment-175260 de slabit Tue, 04 Jan 2011 03:12:20 +0000 http://www.geekestateblog.com/?p=3614#comment-175260 I was beeing scouring the Internet for such info and i wanted to say thanks to u for this post. By the way, just off topic, how can i download a version of this theme? – 10x I was beeing scouring the Internet for such info and i wanted to say thanks to u for this post. By the way, just off topic, how can i download a version of this theme? – 10x

]]> By: real estate gardening http://www.geekestateblog.com/what-was-your-roi-from-social-media-in-2009/#comment-147039 real estate gardening Wed, 10 Feb 2010 19:50:24 +0000 http://www.geekestateblog.com/?p=3614#comment-147039 Yeah what was your closing on rni of 2009? Yeah what was your closing on rni of 2009?

]]> By: drewmeyers http://www.geekestateblog.com/what-was-your-roi-from-social-media-in-2009/#comment-145858 drewmeyers Sat, 16 Jan 2010 12:38:09 +0000 http://www.geekestateblog.com/?p=3614#comment-145858 Hey Matt-<br>In my book, I would classify trulia voices and zillow advice as social media. Hey Matt-
In my book, I would classify trulia voices and zillow advice as social media.

]]> By: Jay Thompson http://www.geekestateblog.com/what-was-your-roi-from-social-media-in-2009/#comment-145679 Jay Thompson Thu, 14 Jan 2010 16:12:28 +0000 http://www.geekestateblog.com/?p=3614#comment-145679 If you include a blog in "social media" (and I would argue that you should), then the answer for me is 29 closings in 2009. 5 of those I can attribute to meeting people via Twitter, the remainder for the most part come from the blog. <br><br>Sometimes it's difficult to attribute a particular client to a specific site / network as they are all cross-linked and mushed together If you include a blog in “social media” (and I would argue that you should), then the answer for me is 29 closings in 2009. 5 of those I can attribute to meeting people via Twitter, the remainder for the most part come from the blog.

Sometimes it's difficult to attribute a particular client to a specific site / network as they are all cross-linked and mushed together

]]> By: Matt Dollinger http://www.geekestateblog.com/what-was-your-roi-from-social-media-in-2009/#comment-145675 Matt Dollinger Thu, 14 Jan 2010 15:02:39 +0000 http://www.geekestateblog.com/?p=3614#comment-145675 Drew - excellent post. <br><br>I think (as was started on the Zillow blog) you need to clarify social media. Are we talking about blogging and Zillow advice/T Voices as well? I personally wouldn't consider those "social Meda" but more just online avenues.<br><br>Social media (to me) would be how many closings, referrals, listings, etc. have you gotten from the big 3. Twitter, Facebook, LinkedIn.<br><br>I think that something that should be asked here is, "are you looking for transactions from your social media involvement?" I know many - and what I actually coach - is that this shouldn't be your primary focus (for most). I have agents that are using this for referrals (yes) but more often for the following reasons:<br><br>Brand Exposure<br>Client Communication (touch points)<br>Learning<br>Learn some more<br><br>That's just my two cents. Drew – excellent post.

I think (as was started on the Zillow blog) you need to clarify social media. Are we talking about blogging and Zillow advice/T Voices as well? I personally wouldn't consider those “social Meda” but more just online avenues.

Social media (to me) would be how many closings, referrals, listings, etc. have you gotten from the big 3. Twitter, Facebook, LinkedIn.

I think that something that should be asked here is, “are you looking for transactions from your social media involvement?” I know many – and what I actually coach – is that this shouldn't be your primary focus (for most). I have agents that are using this for referrals (yes) but more often for the following reasons:

Brand Exposure
Client Communication (touch points)
Learning
Learn some more

That's just my two cents.

]]> By: Ryan Hinricher http://www.geekestateblog.com/what-was-your-roi-from-social-media-in-2009/#comment-145301 Ryan Hinricher Sun, 10 Jan 2010 12:18:11 +0000 http://www.geekestateblog.com/?p=3614#comment-145301 Drew, when a lead comes in and my agents make an initial call, I have them also connect via Linkedin and Facebook. I have several examples where that has sparked more personal conversations than "all business", which has lead to sales. Also once connected we then get access to more personal information we plug into SalesForce CRM. This allows us to send out the birthday cards and get deeper employment information, education info, and more without the awkward questions. In several instances this has given us an edge over competitors who don't connect with them in the social media space. <br><br>On a direct initial lead generation basis, we've set up a Ning Network and invested about $80/mo for 18 months. This has generated us a minimum of 4 real estate revenues, far exceeding the expense. Drew, when a lead comes in and my agents make an initial call, I have them also connect via Linkedin and Facebook. I have several examples where that has sparked more personal conversations than “all business”, which has lead to sales. Also once connected we then get access to more personal information we plug into SalesForce CRM. This allows us to send out the birthday cards and get deeper employment information, education info, and more without the awkward questions. In several instances this has given us an edge over competitors who don't connect with them in the social media space.

On a direct initial lead generation basis, we've set up a Ning Network and invested about $80/mo for 18 months. This has generated us a minimum of 4 real estate revenues, far exceeding the expense.

]]> By: Hawaii real estate http://www.geekestateblog.com/what-was-your-roi-from-social-media-in-2009/#comment-145260 Hawaii real estate Sat, 09 Jan 2010 22:59:38 +0000 http://www.geekestateblog.com/?p=3614#comment-145260 Drew, the more I think about this post, the more I appreciate it. It's easy for agents like me to get caught up in doing something because it seems like it will work, but then I never ask myself, 'how many deals are closed because of this?' <br><br>It seems to basic, but i've come back to this post a few times now. Wow, Facebook might be a big waste of time. But then again.. is it for fun or for business? or both? Drew, the more I think about this post, the more I appreciate it. It's easy for agents like me to get caught up in doing something because it seems like it will work, but then I never ask myself, 'how many deals are closed because of this?'

It seems to basic, but i've come back to this post a few times now. Wow, Facebook might be a big waste of time. But then again.. is it for fun or for business? or both?

]]> By: Hawaii real estate http://www.geekestateblog.com/what-was-your-roi-from-social-media-in-2009/#comment-145138 Hawaii real estate Fri, 08 Jan 2010 21:30:02 +0000 http://www.geekestateblog.com/?p=3614#comment-145138 In that case, zero ROI. Absolutely zero so far :( Boo. But then again I only started using social media for business about 4 months ago. <br><br>And I do have one active buyer right now who didn't know I was a real estate agent until he saw something I put on Facebook. He is buying $500k or so pretty soon. So when that closes, I'll let you know! In that case, zero ROI. Absolutely zero so far :( Boo. But then again I only started using social media for business about 4 months ago.

And I do have one active buyer right now who didn't know I was a real estate agent until he saw something I put on Facebook. He is buying $500k or so pretty soon. So when that closes, I'll let you know!

]]> By: drewmeyers http://www.geekestateblog.com/what-was-your-roi-from-social-media-in-2009/#comment-145135 drewmeyers Fri, 08 Jan 2010 21:25:08 +0000 http://www.geekestateblog.com/?p=3614#comment-145135 I'm talking about closed deals as a result of your time spent on social media activities. I know you can't really track the exact amount/% of your time you spend on social media vs other tasks. I'm talking about closed deals as a result of your time spent on social media activities. I know you can't really track the exact amount/% of your time you spend on social media vs other tasks.

]]> By: Hawaii real estate http://www.geekestateblog.com/what-was-your-roi-from-social-media-in-2009/#comment-145112 Hawaii real estate Fri, 08 Jan 2010 15:41:21 +0000 http://www.geekestateblog.com/?p=3614#comment-145112 Are you talking about advertising done on social media? If not, it's hard for me to calculate ROI, because it's free other than the time you put in. Am I missing something? <br><br>My plan for 2010 free stuff on social media - linked my blog to Facebook wall for daily post feed, living blogging/facebooking all my showings and new listings, and overall treating FB more like a part of my business than just a way to show off my kids' pictures. Are you talking about advertising done on social media? If not, it's hard for me to calculate ROI, because it's free other than the time you put in. Am I missing something?

My plan for 2010 free stuff on social media – linked my blog to Facebook wall for daily post feed, living blogging/facebooking all my showings and new listings, and overall treating FB more like a part of my business than just a way to show off my kids' pictures.

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