Good Morning everyone, today’s post will be short and to the point! (How I wish more executives would follow this simple philosophy, do they really think anyone will read a 5 page email? I mean come on!)

I was teaching an on line class earlier this week on adding Video and Slideshows to your website to add some punch! After I finished, I thought it would be great for you guys to know a simple, yet often (almost always really!), overlooked step in doing this.

Naming your Slideshow and Video pics & files “Before” you load them to your website;

What do I mean by this, simple. The vast majority of photos are taken by Digital Cameras, these cameras assign a unique identifier to each picture, mostly names like DCS0098761, or something like that. This way when they are housed on the drive or memory card of the camera, they can be distinguished from each other. Then when you use these pics to create a Slideshow or Video (or even just load the pic itself to your website), those unique identifiers or “names” become a permanent part of the file name. So when Google “Spiders” come racing past your website to determine it’s point value, and they are looking for keywords, they see a bunch of DCS0098761 and stuff! Not exactly telling them that there is good Real Estate info inside, GET IT ????

I am suggesting that before you make your Slideshow or Video you name each photo like this….

  1. 123 Main St Somewhere Ca 90045 Real Estate – Front View
  2. 123 Main St Somewhere Ca 90045 Real Estate – Backyard
  3. 123 Main St Somewhere Ca 90045 Real Estate – Kitchen

Get the idea? Now that’s “Google Juice”!!!

…and name that Slideshow or Video…

  1. 123 Main St Somewhere Ca 90045 Real Estate – Home for sale (or something similar)

Simple things can be so important, and yet we let these opportunities slip through our fingers, don’t let your opportunities pass you by…C ya next time!

Best of Luck!

The Coach

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  1. SM on October 14, 2008 1:13 pm

    Great post. I would never think to make sure the pictures on my blog have any SEO value to them. This SEO game is a funny one! Thanks.

    Sean Murphy, Rofo – San Jose Office Space

  2. Billy Baker on October 14, 2008 5:35 pm

    Thanks for a really good idea. That certainly makes sense for more google juice!

  3. Hawaii real estate sales on October 14, 2008 6:36 pm

    Thanks for sharing that! Every bit helps these days :-)

  4. Where ya been Coach? How about some good advice??? « The Real Estate Coach’s Weblog on October 15, 2008 9:33 am

    [...] your Photos properly. I did a post earlier this week at Geek Estate Blog, talking of the “little know”, and even “littler used” practice of naming [...]

  5. Photography For Real Estate » Real Estate Photographaphy Short Subjects on October 16, 2008 10:15 am

    [...] can provide Realtors some “Google Juice”: Eric Bryant gives some suggestions over on geekestateblog.com about how use photo naming as a way to get more Google [...]

  6. Adam Harward on October 17, 2008 12:01 pm

    Loved your advice on naming images……One question though and this may seem stupid but most of the sites I use to upload won’t let me have spaces in the name of my jpg file. Do you run that information together or am I missing something. Sorry if this is common knowledge I’m just getting started.

    Thanks,

    Adam Harward

  7. TheRECoach on October 17, 2008 12:28 pm

    @ Adam Harward…Hi Adam, when you are naming the pictures in your My Pictures file, for example, you can use spaces or dashes. Most programs that don’t allow them will convert them or allow you to before proceeding. Technology evolves daily, so who knows what the future will bring. My Posts are designed to stimulate your imagination and hopefully inspire you to “go out and give it a try”! So do it! :)

    The Coach

  8. Domo Arigato Mr. Animoto! | GeekEstate Blog on October 21, 2008 9:39 am

    [...] AND DON’T FORGET TO NAME IT PROPERLY!!!! [...]

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