Where’s the Money in Real Estate Blogging?

October 18, 2007
By: Drew Meyers
Author's Website: http://virtualresults.net

Attracting clients is where the money is.

Here’s a great example of someone brought home the bacon in the form of a attracting a client via blogging — Mike Jones, a mortgage lender for Golden Gate Mortgage in Tuscon, AZ. How’d he do it? Ranking for a very specific search on Google — “financing manufactured home tuscon“. Mike’s story is several days old, but I just came across it while browsing Active Rain. Here are Mike’s takeaways:

Blogging can answer the demand “Show me the money!”
Consistent blogging pays off. I’ve been doing this only since July of 2007.
“Find a need and fill it” applies to a wider spectrum of age groups than I’d been targeting.
It pays to pay attention to articles on “Tags” and “Search Engine Optimization” on Active Rain.

Hats off to Mike for sticking with it & bringing home the bacon!

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Metrowest MA Real Estate

If you are in Real Estate, have a blog, and want consumers to find it, you should be paying very close attention to SEO. SEO is a complicated subject and there are many things you can do to increase your google rank. Content is certainly king. The title of your post is very important as well. You should have keywords to match your title but they should be written naturally and not just stuffed in for the sake of having them. In areas where there are many bloggers you should be focusing on the long tail and not so much the short tail. Active Rain is an excellent platform in my opinion. The big G certainly likes Active Rain. I have been on Active Rain for a little over three months and have gotten 4 new listing directly attributed to being there.

Larry Lohrman

Congratulations Mike. The Google page rank algorithm definitely responds to regular, new content posted on a page consistently over a period of months. It's important to repeatedly use the word or series of words you want Google rank you high in. For example, in the last 8 to 10 months I've worked my way from several pages back in Google search results for the search term "real estate photography" to #1. I always use the phrase "real estate photography" several times in the post and in the post title if at all possible. The words you use in the post title are most important.

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