Whooping it up on Woopra
May 18, 2008
By: Jay Thompson
Author's Website: http://www.phoenixrealestateguy.com
Looking for a cool web site analytics package?
Look no further than Woopra. Currently in “live beta”, you’ll need to go to the site and request an account. And be prepared to wait — the waiting list is long. It took me about a month to get my account activated.
What can Woopra do? From their “Features” page:
Woopra’s revolutionary server architecture, combined with its intuitively designed client software, enables seamless tracking of visitors. Webmasters can track over 40 different statistical events and analytics. Never before has so much information been instantaneously available to Webmasters.
Most analytical and site statistics are updated once a day at the least, or several times during the day. With Woopra, you get live track of visitors coming and going and moving through your site. You get the stats now.
And there is more, including initiating live chat with a user currently on your site. (Personally, I’d never shove a chat window across to an unsuspecting user — that’s a bit too “hard sell” for me. But the possibilities of chatting real time with a known user has a lot of potential).
The interface is slick, fast and intuitive. It’s easy to move around in, despite the number of features available.
One of my favorite features is the ability to filter the visitor data. For example, here is a screen shot from where I set the filters to show only visitors from Canada. Why would I care about understanding Canadian visitors? Because the Phoenix market is currently smoking hot for Canadian buyers. With Woopra, I can see where in Canada visitors come from, and what pages they are viewing. This gives me the ability to tailor future blog posts to meet their needs. I can even set up an alert that will notify me immediately if a visitor from Canada comes to the blog (alerts can be set for virtually any criteria).
The Woopra “Dashboard” holds a wealth of information. Here you can see an overview of visitor and page view counts, pages visitors are coming to (and exiting from), sites that are referring visitors to you, search terms being used to find you and the country of origin for your visitors.
One big thing that Woopra has that Google Analytics does not is real time visitor stats. It’s interesting to see who is on your site at any given moment.
A lot of info about a site visitor is displayed (including their name if they’ve ever left a comment on your blog). You can see the pages they are looking at, were they are from, and how many times they have visited. For returning visitors, there is even a history stored of all their past visits.
The more you know about your blog or site visitors, the more you can learn about why they visit. Armed with that, you can learn what does and doesn’t work, pen posts to appeal to a particular audience and craft your blog to appeal to certain demographics.
That’s powerful stuff….
For larger images, click on an image. Better yet, go to my Flickr Photo stream for multiple sizes, and additional screen shots.
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Comments
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Brian Requarth on May 18, 2008 7:56 pm
Jay, this is impressive stuff. I just got in line for an account. The real time visitor stats are key. Any idea on what they will be charging for premium accounts?
G. Dewald on May 19, 2008 7:00 am
I’ve been toying with Woopra for a couple weeks as well. The real-time can get addictive, so fair warning on that. Other than internal traffic I haven’t tossed the chat line out. But I think I will sometime this week just to try it out.
What’s great about your post, though, is that you explain how you are using the data you are observing via Woopra to inform future actions. Ten steps ahead of the pack.
Jay Thompson on May 19, 2008 7:04 am
Brain – I haven’t seen anything (not even rumor/speculation)on what they may charge for premium.
Jay Thompson on May 19, 2008 7:10 am
G – indeed the real time stuff can suck you in and never let you go!
I think a lot of folks miss the power of deep review of site analytics. It is FAR more important to understand who is coming to your site, and what they are looking at than know how many visits and page views you have.
Main Line Pa Today|Chester County Real Estate on May 20, 2008 3:35 am
A few years ago I tried two live chat features,Human Click and Live Person without much success. Anonymous browsing still seems to be especially popular with visitors to Realtor Blogs and Websites. Love the presentation of these cool stats though. Think I’ll get in line
Mark McGlothlin on May 21, 2008 11:37 am
Jay, great post and we’ve been in line for several weeks now on the advice of one of our tech mentors. Real time stats are amazing, and we agree that you really need to follow the data as to who’s visiting and where they’re going.
We do market analysis for investors around the country and wish we could pull key markets stats this easily!!!
Brendan King on May 21, 2008 2:25 pm
Jay, I heard you showed my neighbor some properties when he was down in Phoenix. I am thinking about having a warm place for winter. I might come down to see you.
Brendan
webtechnepal.com on June 13, 2008 9:21 pm
hmm, seems nice. Must try this.
Internet Marketing for Real Estate » Using Web Traffic Analysis to Know More About Your Customers on July 30, 2008 9:05 am
[...] dig a little deeper, get beyond the total number of visits coming to your site and start asking questions about what [...]
visiblenet on January 15, 2009 12:42 pm
Woopra is a very useful tool, I’ve used it and recommended it since it first popped up. It’s hard not to sit there and keep refreshing the real time tracking. We use some in-house tools we’ve developed in combination with the real time tracking offered by Woopra, thought readers here would be interested in trying out our tools too. We encourage feedback so let us know if something needs to be improved.
http://www.visible.net/tools/analyzer/
http://www.visible.net/tools/statistics/