Comments on: Your Listings Go To How Many Websites? Maximizing Your Online Advertising http://www.geekestateblog.com/you%e2%80%99re-listings-go-to-how-many-websites-%e2%80%93-maximizing-your-online-advertising/ Tue, 16 Mar 2010 14:40:10 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Vincent Socci http://www.geekestateblog.com/you%e2%80%99re-listings-go-to-how-many-websites-%e2%80%93-maximizing-your-online-advertising/comment-page-1/#comment-64488 Vincent Socci Tue, 09 Dec 2008 02:04:04 +0000 http://www.geekestateblog.com/?p=1186#comment-64488 Heather: Glad to see you're starting to syndicate your listings. Your director can have your listings syndicated to sites like Zillow, Trulia and a vast array of other real estate search portals, however, I do not think he is correct in saying that Zillow and Trulia will pay him/her. Many MLS' use products like ListHub to reach a huge syndicated audience and that may be a good strategy for your MLS to take - you can also offer direct feeds to sites like zillow and trulia but you won't get the same reach as you would by syndicating through a product like listhub. Heather: Glad to see you’re starting to syndicate your listings. Your director can have your listings syndicated to sites like Zillow, Trulia and a vast array of other real estate search portals, however, I do not think he is correct in saying that Zillow and Trulia will pay him/her. Many MLS’ use products like ListHub to reach a huge syndicated audience and that may be a good strategy for your MLS to take – you can also offer direct feeds to sites like zillow and trulia but you won’t get the same reach as you would by syndicating through a product like listhub.

]]> By: Heather McCroan http://www.geekestateblog.com/you%e2%80%99re-listings-go-to-how-many-websites-%e2%80%93-maximizing-your-online-advertising/comment-page-1/#comment-63933 Heather McCroan Sat, 06 Dec 2008 19:28:50 +0000 http://www.geekestateblog.com/?p=1186#comment-63933 Our MLS is quite behind the rest of the world--they just adopted IDX less than six (6) months ago. Yes, six. While talking with the director, I mentioned using listing syndication that was free. He said, "Why would I use that when I can get Trulia and Zillow to pay me to syndicate my listings?" Is this true Zillow? I'm in the process of setting up a website for my brokerage and pull the MLS through RETS. Part of the reason we're doing this is so that the agents or staff do not have to enter the listings twice, once in the MLS and the other on the broker site. If the director does not syndicate as he says he can above, how to I syndicate the listings without having to enter the data again on the syndicator or on each site? Our MLS is quite behind the rest of the world–they just adopted IDX less than six (6) months ago. Yes, six. While talking with the director, I mentioned using listing syndication that was free. He said, “Why would I use that when I can get Trulia and Zillow to pay me to syndicate my listings?” Is this true Zillow?

I’m in the process of setting up a website for my brokerage and pull the MLS through RETS. Part of the reason we’re doing this is so that the agents or staff do not have to enter the listings twice, once in the MLS and the other on the broker site. If the director does not syndicate as he says he can above, how to I syndicate the listings without having to enter the data again on the syndicator or on each site?

]]> By: Internet Marketing Strategies for Real Estate: Listing Syndication | Real Estate Internet Marketing by Union Street Media http://www.geekestateblog.com/you%e2%80%99re-listings-go-to-how-many-websites-%e2%80%93-maximizing-your-online-advertising/comment-page-1/#comment-51814 Internet Marketing Strategies for Real Estate: Listing Syndication | Real Estate Internet Marketing by Union Street Media Wed, 15 Oct 2008 18:28:10 +0000 http://www.geekestateblog.com/?p=1186#comment-51814 [...] If you’re interested in magnifying the effects of this listing syndication strategy, Vincent Socci has some thoughts on using the advertising platforms of the aggregation sites at the Geekestate Blog. [...] [...] If you’re interested in magnifying the effects of this listing syndication strategy, Vincent Socci has some thoughts on using the advertising platforms of the aggregation sites at the Geekestate Blog. [...]

]]> By: Michael Price http://www.geekestateblog.com/you%e2%80%99re-listings-go-to-how-many-websites-%e2%80%93-maximizing-your-online-advertising/comment-page-1/#comment-50703 Michael Price Mon, 06 Oct 2008 21:32:29 +0000 http://www.geekestateblog.com/?p=1186#comment-50703 Vincent, Welcome to GEB. I wonder if you could share how you discuss this issue in a listing presentation to clients. Are your clients usually familiar with syndication standards, things like RSS or podcasting? Vincent,
Welcome to GEB. I wonder if you could share how you discuss this issue in a listing presentation to clients. Are your clients usually familiar with syndication standards, things like RSS or podcasting?

]]> By: Daniel Bates http://www.geekestateblog.com/you%e2%80%99re-listings-go-to-how-many-websites-%e2%80%93-maximizing-your-online-advertising/comment-page-1/#comment-49274 Daniel Bates Sat, 04 Oct 2008 11:25:54 +0000 http://www.geekestateblog.com/?p=1186#comment-49274 I've been using vflyer for years now and love the syndication that I get from it. I recently just created my own personal feed to Google Base, Yahoo, Trulia, and Zillow (very easy with the use of the Great Real Estate Plugin), which may be duplicating, but I usually get a listing on my site faster than I get it into vflyer. Is there anything else out there that submits to other high traffic sites? Have you come across any list of good pay sites that you'd like to share? I’ve been using vflyer for years now and love the syndication that I get from it. I recently just created my own personal feed to Google Base, Yahoo, Trulia, and Zillow (very easy with the use of the Great Real Estate Plugin), which may be duplicating, but I usually get a listing on my site faster than I get it into vflyer. Is there anything else out there that submits to other high traffic sites? Have you come across any list of good pay sites that you’d like to share?

]]> By: Drew Meyers http://www.geekestateblog.com/you%e2%80%99re-listings-go-to-how-many-websites-%e2%80%93-maximizing-your-online-advertising/comment-page-1/#comment-48987 Drew Meyers Fri, 03 Oct 2008 22:04:50 +0000 http://www.geekestateblog.com/?p=1186#comment-48987 Glad to have you onboard Vincent. Are there certain agents in your office that are well ahead of the game in terms of differentiating themselves? Are there any experiences/learnings that you can share regarding the ad products you mentioned in this post? Glad to have you onboard Vincent. Are there certain agents in your office that are well ahead of the game in terms of differentiating themselves? Are there any experiences/learnings that you can share regarding the ad products you mentioned in this post?

]]> By: Hawaii real estate guy http://www.geekestateblog.com/you%e2%80%99re-listings-go-to-how-many-websites-%e2%80%93-maximizing-your-online-advertising/comment-page-1/#comment-48497 Hawaii real estate guy Fri, 03 Oct 2008 00:22:08 +0000 http://www.geekestateblog.com/?p=1186#comment-48497 Nice post Vincent :-) I agree that the playing field is being leveled on the online marketing with all agents having access to the sites you mentioned. Agents are going to have to find new ways to bring value to set them apart from the herd. Nice post Vincent :-) I agree that the playing field is being leveled on the online marketing with all agents having access to the sites you mentioned. Agents are going to have to find new ways to bring value to set them apart from the herd.

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